The chart above refers to the average Velocity of NFL All Day NFT. Velocity is defined as the frequency of a currency to change hand based on Quantitative Theory of Money. When applied to this NFT project, it visualizes how often an NFT is successfully sold in the marketplace. we can see that Sept reports the highest frequency per NFT, which is the month of 2022 NFL Season.

The magnitude falls right after october.

The chart above visualizes the nett number of buyers vs sellers for this NFT project. Negative numbers means more sellers (nett negative) and vice versa.

During september, there are more unique sellers as it reports nett negative, peaked at -2873 address. Overall, the trend shows there are less and less seller over time.

Sept reports the highest monthly sales, coincident with the NFL 2022 season, breaking March`s Post-mint sales record.

The NFL 2022 season began on 8th Sept 2022. As a result the NFL All Day sees a hike in new purchasers on Sept (see chart above). 716 unique new buyers has purchased this NFT for the first time

The number of monthly sellers and buyers of this NFT project also records highest volume ever.

The chart on the left represents the distribution of NFT purchase activity for the NFL All Day project.

The y axis represents average purchase transaction, and the marker size represents the number of NFT purchased.

We can see that on Feb 23rd 2022, the number of NFT purchased records the highest based on it marker size, and reports 4.7 avg purchase transaction. This is common for recently launched NFT projects as NFT users are seeking to flip and buy their minted NFT son the secondary market.

Then the following days reports smaller size marker at about 3 - 4 avg purchase txn . Beginning May, the purchase activity falters in both avg purchase txn and volume of NFT sold

The NFL All Day NFT purchases are dominated by repeating buyers.

On Sept 2022, we can see there is a boom in the NFT purchase activity (above). Unlike the post-mint event in February , the Sept event reports almost consistently larger markers for consecutive days. This indicates the NFTs are changing hands at high frequency via sell/purchase.

About 90% of NFL All Days owners held between 1 to 100 NFTs, amounting to around 38 K unique owners. Only 2 Address held more than 3,000 NFL All Day NFTs.

There is a slight spike in average Sales price on Sept across all moment tier. This indicates increasing in purchase cost on overall NFT moments. however, the price continues to dip onwards, suggesting the end of the NFL hype