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    NEAR Active Users (MAUs)

    Monthly Active Users (MAUs) are a crucial metric for NEAR's ecosystem as they indicate the number of unique users actively engaging with applications and services built on the NEAR platform within a specific time frame, typically a month. The importance of MAUs can be summarized in the following points:

    • Adoption and Growth: A growing number of MAUs indicate increasing adoption and acceptance of the NEAR ecosystem. It attracts more developers to build applications on the platform and more users to interact with those applications, leading to a positive feedback loop of growth.

    • Attracting Investors and Partnerships: High MAUs can be attractive to investors and potential partners as it demonstrates the platform's potential for mass adoption and real-world use cases.

    • User Engagement: Active users suggest that the NEAR ecosystem is delivering value and engaging its audience effectively. Sustained user engagement is crucial for the long-term success of any platform.

    • Feedback and Improvements: Monitoring MAUs allows the NEAR Foundation to gather user feedback, understand user behavior, and make data-driven decisions to enhance the platform's features and user experience.

    • The user and project analysis leveraged the near.core.fact_actions_events_function_call table by treating SIGNER_ID as the user and RECEIVER_ID as the project address. This was joined with label data on Flipside.

    • For project usage per user, the number of unique projects used per month was calculated for each user. This was averaged across users and rounded to analyze usage distribution.

    • For top project combinations, the analysis looked at the top two projects used together by the most users per month as average

    • For repetitive activity, average TXs by user per month as average and % of users with >1 TX per month AS average were calculated.

    • User growth for Near vs Aurora was compared based on MAUs and new users per month.

    • Qualitative insights on drivers of Near's ecosystem growth are provided for additional context.

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