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    Digging Deep into NEAR, Arbitrum & Optimism User Retention

    This analysis delves into the user retention strategies of three prominent blockchain platforms: NEAR, Arbitrum, and Optimism. We explore how NEAR's "killer apps" - Kaikai and Sweat - have attracted a substantial user base, while major Ethereum Layer 2s, Arbitrum and Optimism, utilized airdrops and liquidity mining programs. The central question we address is: do users tend to depart once incentives disappear, and do they continue engaging with blockchains during non-incentive days?

    User Retention Insights Dashboard

    This comprehensive analysis delves into the user retention strategies employed by three prominent blockchain platforms: NEAR, Arbitrum, and Optimism.

    The first tab offers an aggregated overview, providing a holistic comparison of all three chains.

    Subsequently, three dedicated tabs allow for a meticulous examination of each chain's retention dynamics.

    For NEAR chain, the primary focus lies on the analysis of user bases and retentions of the innovative projects, Sweat and Kaikai. For Arbitrum and Optimism, a specialized examination centers on their Airdrop farmers/claimers.

    Notably, the time frames for analysis have been meticulously selected to ensure relevance and accuracy. Over the past six months, NEAR has demonstrated its retention prowess. Arbitrum's performance is evaluated over the last year (365 days), while Optimism's analysis spans its entire operational history.

    There is also a provided Time_Interval parameter, affording users the flexibility to fine-tune the time frame for over-time visualizations. Whether daily, weekly (default), or monthly, this functionality empowers users to glean insights tailored to their specific needs and preferences.

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    NEAR Protocol

    NEAR is a blockchain platform designed to make decentralized applications (DApps) more accessible and user-friendly. Known for its developer-friendly environment and scalability, NEAR aims to bring blockchain technology closer to mass adoption. It has gained traction for deploying "killer apps" like Kaikai and Sweat, which have attracted a significant user base.

    • Sweat is a decentralized application (DApp) built on the NEAR protocol. It is designed to revolutionize fitness and wellness experiences by leveraging blockchain technology. Through Sweat, users can participate in various fitness challenges, track their progress, and earn rewards in cryptocurrency. The app incentivizes physical activity and healthy living, creating a novel approach to fitness motivation within the blockchain ecosystem.

    • KaiKai is another innovative decentralized application by Cosmose AI which let users shop with KAI-CHING (KAIC) to save time and money. How? Pay less if you pay with KAIC in hundreds of shops & earn extra KAIC while playing & shopping on KAIKAI

    Arbitrum

    Arbitrum is a Layer 2 scaling solution for Ethereum, designed to enhance the network's performance and reduce transaction costs. By leveraging smart contracts, Arbitrum aims to provide a more efficient and seamless experience for decentralized applications. It has utilized airdrops and liquidity mining programs as incentives to attract users.

    • $ARB Airdrop Snapshot: Block 58642080 on Arbitrum One = February 6th, 2023
    • $ARB Airdrop Claiming Period: Block 16890400 on Ethereum Mainnet = March 23rd, 2023 ~ Block 18208000 on Ethereum Mainnet = September 24th, 2023.

    Optimism

    Optimism is another Layer 2 solution for Ethereum, focusing on scalability and gas fee reduction. It employs optimistic rollups to achieve these goals. Optimism has gained attention for its efforts to enhance the user experience on the Ethereum network.

    • $OP Airdrop #1 Snapshot: 2022-03-25
    • $OP Airdrop #1 Launch Date: 2022-05-31
    • $OP Airdrop #2 Snapshot: 2023-01-01
    • $OP Airdrop #2 Launch Date: 2023-02-08

    User Retention

    User retention refers to the ability of a platform or service to keep users engaged and active over a specific period of time. It is a critical metric in evaluating the long-term sustainability and success of any product or platform. High user retention indicates that users find value and satisfaction in the service, leading to continued usage. Understanding user retention patterns is crucial for optimizing strategies to attract and keep users engaged.

    Preface