Crypto deals help fuel NBA sponsorships to $1.6 billion in 2021-22 season

Cryptocurrency companies helped fuel the NBA’s sponsorship revenue to a record $1.6 billion in the 2021-22 season, according to estimates by IEG, a sports partnerships consultancy.

That’s up 13% from the $1.4 billion in the 2020-21 season. In the 2018-19 season, the National Basketball Association raked in $1.2 billion in sponsorship money. Sponsorship agreements can include deals for arena-naming rights and for companies to put their names or logos on players’ jerseys.

“The cryptocurrency category’s sponsorship sending spree is like nothing we have ever seen before,” said said Peter Laatz, IEG’s global managing director.

Crypto partnerships are now the second most lucrative sponsorship category for the NBA, behind only the technology category. Among the NBA’s crypto deals this season was a league agreement with crypto trading platform Coinbase. CNBC reported that the deal is worth $192 million over four years.

Total weekly Flow amount

The chart below shows the total weekly flow amount.

According to the chart below:

• The highest weekly Flow amount was about 727K from May 9th till May 16th.

• The lowest weekly Flow amount was nearly 36.5K from May 18th till May 25th.

note: as the last week of this analysis consist of only one day I ignored it

Total weekly Flow volume

The chart below shows the total weekly flow volume.

According to the chart:

• The most Flow volume was nearly 2.4M between May 9th and May 16th.

• The least Flow volume was nearly 290K between June 20th and June 27th.

note: as the last week of this analysis consist of only one day I ignored it

Total weekly Flow transactions

The chart below shows the total weekly Flow transactions.

According to the chart:

• The highest number of transactions was about 4.5K from May 9th till May 16th.

• The lowest number of transactions was 508 transactions between from April 18th till April 25th.

note: as the last week of this analysis consist of only one day I ignored it

Total weekly Flow price

The chart below shows the total weekly Flow price.

According to the chart:

• the trend of Flow price was downward.

• The highest price of Flow was about 5.7 and the lowest price of Flow was about 1.45.

Total minter and buyer

The chart below shows the total minter and seller.

According to the chart:

Minter:

• The most number of users that minted flow was about 23K , and the least number of users that minted flow was 7K.

Seller:

• The most number of users that sold their flow was about 32.2K , and the least number of users that sold their flow was 8.7K.

Source: https://www.cnbc.com/2022/06/01/crypto-deals-help-fuel-nba-sponsorship-money-to-1point6-billion-.html

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Total weekly NBA amount

The chart below shows the total weekly NBA Top Shots amount.

According to the chart below:

• The highest weekly NBA Top Shots amount was about 5.8M from April 25th till May 2nd.

• The lowest weekly NBA Top Shots amount was about 839K from June 20th till June 27th.

note: as the last week of this analysis consist of only one day I ignored it

Total weekly NBA volume

The chart below shows the total weekly NBA Top Shots volume.

According to the chart below:

• The highest weekly NBA Top Shots volume was about 29.7M from April 25th till May 2nd.

• The lowest weekly NBA Top Shots volume was about 1.3M from June 20th till June 27th.

note: as the last week of this analysis consist of only one day I ignored it