Highlights:

NEAR Social Users Engagement

• NEAR Social has been highly successful in attracting new active users since October 2022 and has managed to provide a platform that encourages users to make 37K transactions. Additionally, the process of attracting new users and the number of transactions on NEAR Social is on an upward trend. Among the various sharing activities, it appears that posting and graphing activities are the most engaging for users. It seems that NEAR Social has been able to old users satisfaction and loyalty, as this high level of participation in terms of posts and graphs is a result of the platform meeting the demands of its users who are content with using it.

NEAR Social Users Retention

• The overall user retention rate is increasing steadily. The upward trend in user retention, returning users, and new users has been significant since October 2022. This increase in retention rate will help attract loyal users who can contribute to the development of the NEAR network through their ideas and participation on NEAR Social. • More than 55% of users have been active for more than one day, indicating significant interest in NEAR Social. The high number of active days on the platform demonstrates that NEAR Social has successfully created a suitable platform for user interaction and has been successful in fostering user engagement.

NEAR Network Effects

• Considering that the trend of user and transaction growth is a mild upward trend, it can be a sign that NEAR Social is stable and also that NEAR Social has been successful in its performance. It should be kept in mind that fewer users refer to the networks in the bear market, and this function is very significant now for NEAR Social, which has the potential for sharp growth in the bull market. •Overall, the analysis highlights positive trends in user growth, engagement, and posting activity on NEAR Social. The platform has successfully attracted and retained users, fostering an active community of participants. The peak of profile changes and posting activity occurred in February 2023, suggesting a significant surge in user engagement during that period. Furthermore, the growth in posting activity surpasses that of profile changes, indicating a strong demand for sharing information and creating content among users. This growth in posting activity is a positive sign for the future development of NEAR Social as it signifies an increasing desire for user participation.

Near Social Users on Near Horizon

•According to results, out of the 21.6K users on NEAR Social, only 186 users are active on Near Horizon, which accounts for approximately 0.8% of NEAR Social users. Overall, there is a positive upward trend in the percentage of NEAR Social users on Horizon, and this trend is expected to continue and potentially accelerate in the coming months. •According to the results, out of 149K NEAR Social transactions, only about 600 transactions have been used for Near Horizon, which accounts for approximately 0.4% of all NEAR Social transactions. Overall, there is an upward trend in social activity on Horizon (%), which is expected to accelerate in the upcoming days.

Evaluating NEAR Social Metrics