Overview of analysis:

Last week, Lionel Messi won the World Cup in Qatar and brought the third world title to his country.

This event is considered one of the biggest sports events of 2022 and has devoted a wide range of news to itself. The market of digital currencies and especially NFTs are strongly affected by these news. Therefore, in this research, the impact of Messi's championship with the Argentine national team on the sales of his NFTs on the Ethereum platform has been investigated.

The outcomes of this dashboard have been divided into the following parts:

• Sale stats (overall and over time)
• Price analysis
• Leader board and purchaser behavior

The Fifa World Cup took place in Qatar from 20 November to 18 December 2022, making it the first World Cup held in the Arab world and Muslim world, and the second held entirely in Asia after the 2002 tournament in South Korea and Japan.

Ethereum blockchain and NFTs

Ethereum is a platform based on blockchain technology, which was created to remove middlemen from various things such as financial services, social networks and even computer games. Ethereum is a decentralized network, no government body oversees it and it is not controlled by any person or intermediary. The decentralization of the Ethereum network has made this blockchain resistant to events such as hacking, network failure due to equipment failure, etc.

NFTs are non-exchangeable tokens. They are issued as a unique digital certificate of ownership for any type of digital asset. In fact, an NFT is a smart contract that is regulated and digitally secured using open source platforms (which anyone can download from sites like GitHub). Once written, it can be stored or permanently published as a token on a blockchain network like Ethereum. Because NFT allows the buyer to own the original commodity, which includes internal authentication; As a result, this authentication proves the ownership of this work and cannot be used by others. In fact, the spiritual value of the work is tied to the credibility and identity of the artist, and they agree to produce and donate only one unit of the desired work as NFT to the buyer.

NFTs can be a financial investment, an emotional purchase, a collector's item, or a way for the buyer to connect more closely with the creator of the NFT, such as an artist or a brand. This is similar to how people collect postage stamps, old coins, or butterfly collections.

Lionel Messi and NFTs:

Lionel Messi was born on June 24, 1987 in Rosario, Argentina. His style of play and his abilities have made him compare with Diego Maradona. The very high technique and intelligence of this player has made football greats praise him. Messi is considered the best scorer in the history of Barcelona club. In 2012, he became the record holder for the most goals scored in one year with 91 goals. Messi founded the Leo Messi Foundation in 2007. This foundation is a charity organization that is responsible for supporting the medical and educational affairs of vulnerable children. Considering the medical-therapeutic difficulties that Lionel Messi had to deal with as a child, the Leo Messi Foundation offered to support the treatment of children diagnosed as needing treatment in Spain and financial support for transportation, hospital and recovery costs.

Lionel Messi collaborates with Australia-based digital artist Bosslogic to introduce his NFT collection. This digital artist is popular on social media for working with the world's biggest brands like Disney and Marvel. After entering the field of NFT, Messi invited his audience to "view his first NFT collection on the Ethernity platform.

In recent days, when the whole world watched the World Cup games, Lionel Messi once again proved that she is the greatest player in the world by winning the championship with the Argentina national team. This investigation try to determine the impacts of winning World Cup by Lionel Messi on sale activity of his NFTs.

Methodology:

The data provided by Flipside has been used to handle this analysis.

In this dashboard the following steps have been used to handle the investigation:

• Step 1: The identification of Lionel Messi NFTs
  • This part handled by the use of articles that referenced in the last part (useful links)
• Step 2: Sale analysis

  • Metrics: Sale count, Purchaser count, Sale volume, Cumulative analysis, volume per day, Creator and Platform fee.

    Step 3: Price analysis

  • Metrics: 7-day moving average for sale price, Average sale price, Max and min sale price, Bond price, Median of sale price

• Step 4: Leaderboard and purchasers behavior
  • Top NFT purchasers and Traders with highest profit in USD
  • NFT hold time, Count of NFTs hold by holders, Sale and purchaser distribution by sale price, Purchaser distribution by sale count, Crossover with other NFTs, Top traders of each collection
• Step 5: Draw a conclusion by aggregating the outcomes of the previous steps

Part 1: Sale stats

The first section of this analysis represents the stats related to the sale activity of Lionel Messi NFTs collection over the chosen time frame.

In this part we will see:

• Overall sale stats
• Sale activity over the selected time frame and time basis

By the use of the results of this section, you can find the activity of NFT collection and obtain the updated information about Lionel Messi NFTs from sale point of view.

Part 2: Price analysis

This section provides the price analysis related to the Lionel Messi NFTs over the chosen time period.

In this sections you will find the following metrics:

• Average sale price in ETH and USD
• Floor and highest sale price in ETH and USD
• Median of sale price in ETH and USD
• 7-Day moving average sale price in ETH and USD

All of the above metrics find out in overall and time base analysis and represented in this section.

Part 3: Leaderboard and Purchaser behavior

One of the most important investigations related to each Lionel Messi NFTs is determining the behavior of purchasers from various aspects. In the first part of this investigation, the leaderboard of Lionel Messi NFTs determined.

The following metrics have been determined to underestimate that how users interacted with marketplace:

• Purchaser distribution by count of buy: 3 buckets have been introduced.
• Purchaser distribution by sale price in USD: 4 buckets have been defined.
• How many NFTs held by each owner.
• The crossover with other marketplaces mean that how users of selected marketplace interacted with other marketplaces in the chosen time period.
• Top NFT buyers with net profit in USD.

Summary of investigation:

• Major sporting events have a great impact on the buying and selling of digital currencies, especially NFTs. The World Cup, which is considered one of the biggest sports events, ended in the past few days.
• Many stars participated in this World Cup, of course, Lionel Messi was the best and biggest star present in this World Cup.
• Due to the championship of the Argentina national team in this World Cup, the purchase and sale of NFTs related to the star of this team has been met with an increase in popularity.
• As can be seen from the results of the previous sections, on the day of the final, which is December 18, transactions related to Lionel Messi's NFTs have grown significantly and reached their highest sales.
• Sports fans as well as the crypto world by buying Lionel Messi's NFTs will seek maximum profit from the increase in the price of these NFTs because they have bought the NFTs of a real hero.

Useful links:

• NFTs on Ethereum
• Lionel Messi
• Trend of Sport NFTs

Author:

Credited by MZG

Discord handle: m.zamani#0361

Twitter handle: @GargariZamani