Near Monthly Active Users
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In this analysis, we focus on a key metric for the NEAR blockchain called Monthly Active Accounts (MAA). At the end of Q2, there were 1.1 million active accounts, just shy of the target of 1.2 million. The growth was mainly due to the strong partnership with SWEAT, which contributed significantly to the user count. However, some delays in partnerships affected the goal achievement.
Next, we study Monthly Active Users (MAU) on specific projects within NEAR to understand what motivates user activity. We also look into users who use multiple projects each month and identify which combinations are common. Additionally, we explore projects that attract repeat users, showing how they retain user interest.
Our goal is to find trends that drive user activity and adoption of NEAR and formulate hypotheses based on our findings. We also compare NEAR's user metrics with Aurora's to understand their competitive positions in the decentralized technology landscape.
Join us as we explore NEAR's Monthly Active Users and discover what makes users engage with the NEAR blockchain. We'll also see how NEAR stacks up against Aurora in terms of user adoption and engagement.