Q16. What is the total sales volume of NFL All Day?

    How does it stack up compared to other projects, like NBA Top Shots?

    Introduction

    For this bounty, I will investigate how many NFL All day transactions there have been, as well as how does the sale volume look like on a daily basis and the average sale amount per transaction. I will compare these results to one other project, namely the NBA Top Shots.

    What is NFL All Day?

    NFL All Day is a company, owned and operated by Dapper Labs, that allows users to buy and collect digital football highlights from the NFL. The whole thing is backed by the NFL and all highlights are officially licensed by the league.

    In summary - NFL All Day is the perfect place for NFL fans to buy NFT collectables, favourite moments from the games, as well as packs of NFTs, which all have different rarity statuses.

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    Time for some analysis!

    Key points:

    • The greatest number of transactions as well as the biggest daily sales volume occurred right after the launch of the project.
    • We can see a close correlation between the number of sales and the sales volume, however by looking at the average volume per sale, we can also see that the peak was not right after the inception. This implies that users are buying more expensive NFL NFTs later down the line than right after the launch of the project.
    • There is some data missing during the month of June 2022 - between June 15th and June 23rd.
    • Overall, we can see that the platform sustained its interest, as users are continuing to buy the NFL products even though we are in a bear market!
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    Now, let’s compare these results with another similar project, namely NBA Top Shots!

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    Key points:

    • The NBA Top Shots is a winner when it comes to comparing the sale volume or the count of transactions vs NFL All Day.
    • What is interesting is that there have been more sales lately on NBA Top Shots, which was probably due to the NBA finals that took place very recently.
    • Another interesting point of comparison is that the average volume per sale is lower for NBA Top Shots than for NFL All Day - which implies that even though there are fewer sales for NFL All Day, an average user spends more money to buy an NFL product compared to an NBA product.
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    Conclusion

    This dashboard has compared NFL All Day and NBA Top Shots. I have looked into the most insightful metrics, namely the total number of sales and the total sales volume for both projects. I have also looked into the average amount spent per sale in order to find out which project offers more expensive products, on average - and we found out that the winner in this category is NFL All Day.

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