Open Analytics Vol. II: Environmental Impact Study

    Recently, we analysed SWEAT - one of the premier projects on NEAR. Do a deep dive into another project on NEAR and analyse its impact, defining metrics for “impact” and displaying them with data.

    In the previous weeks, we have investigated multiple of projects that are built on NEAR, such as Ref Finance, the Rainbow Bridge or Burrow (you can find more analysis in the guide through the City of Near. Today it’s time to analyse another protocol, namely ZomLand - an interactive 🌇NFT & Play-to-Earn collectable game with exciting gameplay and a lot of fun. It consists of you taking on the leader's role of the army of zombies and monsters to battle with other users all over the world in order to achieve your goals.

    In this dashboard, we will look at why ZomLand has been successfully attracting users in the past weeks and months and also investigate what users are doing whilst they interact with ZomLand. Lastly, I will suggest how ZomLand can improve its impact on the NEAR ecosystem as a whole.

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    Overview of ZomLand

    The game consists of the following features:

    ==Lands== 🌲

    The logic of the game starts with lands. Each land can produce zombies. You can mint zombies every day (the number of zombies depends on the type of land).

    Also, you can send a Monster - a very strong zombie with additional features to discover your lands and have a chance to find some gods (coming soon).

    Zombies 🧟‍♂️

    You can claim zombies every 24 hours using your acquired lands.

    Zombie cards can be:

    Monsters 👹

    Monster is a very strong zombie with additional features and can be:

    • Sold in Market.
    • Transferred to another player.
    • Destroyed to get ZML Token.
    • Take a part in Battle Arena.
    • Increase the profitability of Staking.
    • Receive airdrop bonuses and whitelist in our next games (based on Monster Card Rarity).

    Tweet source.

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    Why focus on ZomLand?

    At this point, you may be wondering: why analyse ZomLand and not focus on some other DeFi project? After having a look at the popularity of different platforms on AwesomeNEAR, I figured out that I have already looked at the most famous protocols before and that it would be interesting to look at something I have not analysed before - and see how big of an impact it has on NEAR in general.

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    We can see that ZomLand (at the time of writing) comes 7th on the project ranking, with almost 6000 unique users and almost 100k transactions (I’m not sure how correct and updated this data is, as it’s slightly off from my results), which is a pretty good number! Comparing it to DeFi platforms such as Ref Finance, which constitutes over 400k transactions, we can see that ZomLand has about a fourth of that number - which is a good starting point, given that the game is still developing.

    Analysis: What are users doing on ZomLand?

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    Analysis:

    • Users are mostly minting free zombie NFTs, which is what we would expect given that this is the starting point of the game.
    • It’s quite surprising to me that only over 12k of users have participated in the ‘kill zombie’ action, meaning that there is a lot of users who just mint the NFT and do not participate in battles.
    • The same applies for activities such as exploring land or minding land NFT. Why could this be the case? Maybe users are initially attracted by the free zombie NFT and mint it in speculation that one day it will be worth more money, and then decide not to participate in any other activities.
    • Overall, we can see that ZomLand collected quite a lot of fees - with the normalised graph telling us that at the peak of popularity, ZoomLand accounted for just over 10% of all fees on NEAR on a singular day. The fees graphs are the ones showing us the biggest financial impact ZomLand has on NEAR in general, whereas the initial charts present the community impact.

    What impact is this project having on NEAR? How much is it contributing, and how do you know?

    ZomLand has initially attracted quite a lot of users, which had a positive impact on the NEAR ecosystem. Given the current bear market, it is reasonable that the user engagement has declined - after all, everyone is afraid of what will happen in the near future (pun intended).

    When it comes to other DeFi protocols, we could be analysing here how big the volumes traded were in the past months and consider the impact on NEAR they had in this way. However, when it comes to ZomLand, the biggest impact and its value is from engaging the community and providing something new, something that has not been done on NEAR before. Other blockchains, such as Ethereum or Polygon had gamified projects for a long long time, and it is great that NEAR has its own platform now too. However, when it comes to the money side - we can also look at the amount of NEAR generated from fees. The most NEAR has been spent on killing zombies, followed by minting the free zombie NFTs.

    As for the recommendations on how this project could maximize its impact, there are a few ways this could be achieved. In my opinion, ZomLand is still developing and expanding, with the aim to complete by the end of 2022, meaning that the interest within the ecosystem is yet expected to peak, once all of the features are built and are available to users. In addition, once there is more action taking place on Paras, we will be able to see more user engagement with the NFT side of the project - possibly trading their rare zombies as I mentioned above.

    The data is set to refresh daily.

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    As of now, Paras has traded almost 15k NEAR for the ZomLand’s zombie NFTs - which is a pretty big volume! At the moment there are not many listed items, which again, could be improved in the future in order to improve the impact on the community and increase user engagement.

    Conclusion

    This dashboard was a lot more qualitative than the dashboard in the past - however, this was the aim - to analyse the impact of ZomLand on the NEAR ecosystem. We have looked at what ZomLand is and what it consists of, and then moved on to investigating what are some of the key actions taken by users and how ZomLand has been doing in general in the past few months.

    There is not much more to say rather than to conclude this dashboard and wait until the bear market is over - hopefully, then we will see even more engagement and more zombie battles on ZomLand!


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