Summary

Exchange Art is slowly growing over time:

• NFT Sales: The growth in total sales was really low until August 2022 , where finally the monthly sales present a spike but this hype is followed by a downtrend, but still with better performance than the previous months, finally in November we can see another spike in sales that follow another downtrend again but with better performance than months before.
• Sales Volume: Every month the total sales volume was increasing by a bit but in August 2022 the sales volume reached a spike, and a little growth the following month, after a downtrend in October 2022, Sales Volume starts increasing in November 2022 and December 2022 have the biggest spike in Sales Volume.

It’s seems that since November 2022 the amount of Activity in the Marketplace increased, and although the performance of January 2023 isn’t higher is still the best in comparison with the average month.

Meanwhile the Buyers of NFTs in this marketplace likes to hold their NFTs until 3 days or to hold it between 1 month to 3 months.

Most of the Profit selling Exchange Art NFTs comes from Holding their NFT by a period of 1 to 3 months for the longing and 1 to 3 days for the shorting.

Made by Popex404, Twitter Link Here

Methodology

Image Source: Exchange Art, Exchange Art Logo, Magic Eden

Using Flipside Crypto Solana Table of:

• solana.core.fact_nft_sales: To get information about NFT Sales with:
  • PURCHASER: To get the Buyers.
  • SELLER: To get the Sellers.
  • SALES_AMOUNT: To get the $SOL Price of the Sale
  • count(*): To get the Sales
  • MINT: To get the Unique NFTs
  • Marketplace: To filter by Marketplace.

Most of the information comes from a single table, and then we need to make differents kind of queries to get the marketshare or the sales volume distribution.

To get the Holding time we select the buyers from Exchange Art/Magic Eden and then we select only NFT Sales from Exchange Art/Magic Eden, to get the distinct NFTs bought in these Markets.

After getting the NFTs and Buyer we need to look for sales with the same NFTs and this time with the Buyer as the Seller, because the question only talks about NFTs bought in specific Marketplace, for the Sell we look for every marketplace, and the we can get our data, specific the date & price of the buy and the date & price of the sell finally we need to count the dates passed between each event and rest the buy price against the sell price to get the profit.

What is Exchange Art?

Exchange Art is a Solana Marketplace focused in independ creators and 1/1 art.

This Marketplace is in Solana Since October 31,2021 and they’re the first Digital Fine Art Marketplace in Solana to run a node, where artists can stake their $SOL with the Exchange.Art Validator.

In this dashboard we’ll look at activity from Exchange Art by:

• Sales
• Sales Volume
• Buyers
• Sellers

And finally we’ll compare the Buyer behaviour after buying an NFT in this marketplace to see how many days they hold their NFT before Sold it, comparing it against the behaviour from Magic Eden Buyers.

📊Exchange Art NFT Sales📊

Here are the Sales since Exchange Art Origin Data from Flipside (October 31, 2021)

🔎Sales Marketshare - Analysis🔍

Both Charts show us the same data of Exchange Art, but in the left we can see the others Marketplace Performance too.

• At the Beginning Exchange Art was doing really good reaching their best spikes in Sales with December 3, 2021 having the best performance in sales for Exchange Art.
• After the second half of January 2022 their Sales share reached their lowest values, with less than 0.5% of the total NFT Sales happening in Solana.
• But in November 2022 there is an uptrend in Daily Sales and their Sales Marketshare reached 2.414% in November 25.
• Although after this spike we can see a downtrend of activity reaching bottom in Christmas.
• After Hitting bottom again, Exchange Arts starts uptrending again in 2023.

🔎Sales Growth Rate - Analysis🔍

August 2022 and November 2022 are the best months in growth rate for Exchange Art, but after hitting their spike the total sales are smaller the following months.

There are only 6 months with positive Growth rate, and 8 months with negative Growth Rate.

• Well exactly there are 7 Months with positive growth rate if we count November 2021, this month isn’t here because their growth rate in comparison with October 2021 is really high (Because Data from Exchange Art starts in October 31, 2021)

In January 2023 the daily sales are above 100, with January 5 the best days in sales (367) and a growth rate of 37%, but after that the sales starts decreasing over time.

📊Exchange Art NFT Sales Volume📊

📊Exchange Art Buyers Behaviour 📊

📊Exchange Art Sellers Behaviour 📊

📊Holding Time of NFTs bought 📊

Here are the Sales Volume since Exchange Art Origin Data from Flipside (October 31, 2021)

🔎Sales Volume Marketshare - Analysis🔍

In the first Days Exchange Art reached a 6.5% of the Sales Volume in November 7, 2021.

• But most of the days the Sales Volume is really low being below of the 1% with the exception of some days reaching spikes of 2% or 3% of the daily sales volume.
• In July to August 2022, there is an increase in Sales Volume, and for a few days the daily Sales Volume stays above 1%

After September 15 Spike with 5.2% the Sales Volume Marketshare of Exchange Art stays below 2%

🔎Sales Volume Growth Rate - Analysis🔍

• It’s seems that Sales Volume has improved over time, with only 4 months with negative growth of Sales Volume.
• After October 2022 the Sales Volume presents a big increase in November with a growth rate of 97% and December 2022 is the month with most Sales Volume.
  • January 2023 have a Negative growth but is the second months with most Sales Volume of Exchange Art.

January 6 is the day with biggest sales volume, meanwhile the following spikes seems to happen after a range of 6-7 days.

🔎Buyer Marketshare - Analysis 🔍

We can see a correlation between the activity from buyers in November-December 2021 and November-December 2022, where at half of November the buyer activity increase staying some days of december and ultimately falling down during the Holidays, and then raising again after New Year.

• Although 2022 have more days with active buyers than 2021.
  • But More than Half of the 2022 the Buyer marketshare was below the 1%
• But in the Last Months the Buyer activity in Exchange Art have been the best overall.
  • December 2021 and 2022 have the spikes in Buyer Marketshare reaching the 4% a single time per year.

🔎Buyer Sales Volume Distribution - Analysis 🔍

It’s seems that most buyers in Exchange Art spent more in other Marketplaces with Magic Eden as the favorite.

• In the First days they spent a significant amount in Solanart.
• But in July to August 2022 the Buyers spent much more in Exchange Art reaching a 37% of the total Sales Volume made by these Buyers.

It’s seems that these Buyers were active when yawww and hadeswap open too.

🔎Buyer Behaviour in Exchange Art - Analysis 🔍

• More than Half of the Buyers only bought a Single NFT in a Single Sale
• A third of the Buyers bought 2 to 5 NFTs in 2 to 5 Sales.
• A third of the Buyers spent 1 to 5 $SOL and 1/4 of these Buyers spent less than 1 $SOL.
• There are more Buyers that spent 10 to 100 $SOL than 5 to 10 $SOL

Most of the Buyers spent 5 $SOL or less to bought One piece of Art.

🔎Seller Marketshare - Analysis 🔍

• Activity from Sellers follows the same trend as the buyers, but in this case the percentage only reached a 3% of the total sellers.
• With the last months being the most active daily overall for Exchange Art.

🔎Seller Sales Volume Distribution - Analysis 🔍

Again Most of the Sellers made their Profit in Magic Eden, althought there are some days where the profit made in Exchange Art Sales reached the 20%.

• After July 2022, the sellers made a significant percentage of profit in Exchange Art with some days having more than 30% Of the total sales volume coming from this Marketplace.
• A difference of Buyers, the Percentage of Sales Volume for Sellers is high since November 2022, although the spikes only reach a 20%.

🔎Seller Behaviour in Exchange Art - Analysis 🔍

• Most of the Sellers has sold only 1 NFT in a Single Sale making a profit from 5 or Less $SOL.
• There are more sellers that made a profit of 10 to 100 $SOL than 5 to 10 $SOL.
• Less than 2% of the sellers sold more than 50 NFTs

🔎Comparison of Holding Period for NFTs - Analysis🔍

Most of the NFTs in both Marketplaces are hold by 3 days or less but for Exchange Art the percentage of NFTs hold between 0 to 3 days and 1 to 3 Months is almost the same.

Holding period of 3 days to 1 Week is more frequent in Magic Eden than Exchange Art.

In Exchange Art the NFTs bought are holded most time than NFTs bough in Magic Eden, but the amount of NFTs is really different for both marketplaces so in the case Exchange Art present the same sales volume as magic eden the ratio of holding should be more similar.

🔎Top 10 Buyers - Analysis🔍

The Buyer that sold more NFTs bought in Exchange Art is the one that make most Profit.

• With most of their NFTs holded for 4 days, so i guess their strategy is going for short periods.

The second Buyer with Most profit sold 12 NFTs with most NFTs sold in 1 day.

We can see that most of the buyers that made profit sold a single NFT after holding it for a long period of time (More than 54 Days).

For Buyers that sold a high amount of NFTs the ones with most time holding have the better profit (Without including the Top 2)

🔎What is the best time period to hold? - Analysis🔍

• Most of the Exchange Art NFTs bought were sold in less than 3 days having one of the best $SOL Profit Overall.
• But the amount of NFTs Sold in 1 to 3 Months time have also the same $SOL Profit
• We can see that the amount of NFTs Sold Between 3 days to 1 Month is higher than 3 Months to 1 Year.

But the $SOL Profit Coming from NFTs Sold after 3 Months to 1 Year is better than before 1 Month to 3 days.