Top Brands Launching NFTs

    What is the Question?🚨


    Quite a few non-Web3-native companies have gotten involved in NFTs — Reddit, Starbucks, Porsche, Nike, the NFL, and others across chains like Ethereum, Polygon, Flow, and more. We want to know:

    • How does each project compare, and does choice of chain seem to affect outcome? (Include any metrics you think are relevant — mint and trading volume, total revenue/royalties, unique wallets, hold time, etc).
    • How has each project fared since launch? Have volumes fallen off, did are there any unusual effects on activity?

    Choose at least 3 NFT projects from non-Web3-native companies for your analysis.

    For reference, compare results with at least one Web3-native NFT project of your choice - how do the top brands' projects compare to the industry native one(s) you've chosen?

    Analyzed Topics:

    1. Overall Secondary Sales
    2. Over Time Sales Comparison
    3. Top 10 NFTs in Collections In Terms of Sales Count and Sales Volume
    4. NFT Sales Activity by Marketplaces
    5. Holding Time
    6. Web3 Native NFT Project: Bored Ape Yacht Club vs Non-Native Collections

    Introduction🚩


    What is Adidas NFT Collection?

    adidas Originals launched its first collection of NFT digital wearables. The 16-piece limited edition collection marks the launch of a new adidas Originals product category the brand is dubbing “Virtual Gear”

    More Info

    What is NFL AllDay Collection?

    NFL All Day is a digital collectible marketplace that lets football fans collect video highlights in the form of NFTs and connect with other like-minded fans from around the world. This piece is part of CoinDesk's Sports Week.

    More Info

    What is Reddit NFT Collection?

    Reddit's CryptoSnoos NFTs are digital, limited-edition collectibles based on the social platform's mascot, Snoo. They were designed by independent artists and Reddit creators from popular creative communities like r/Comics that users could buy with fiat currency, ranging in price from $10 to $100.

    More Info

    Method⚡


    In this dashboard i analyzed 3 non-native NFT collection from 3 different blockchains to see how they performed over time and explored the reasons for their hype or chain effect possibility.

    I went through AllDay collection which has built on FLOW chain and belongs to NFL sport, Adidas collection which has built on Ethereum and its a famous brand around the world, and at last Reddit nft collection which belongs to the Reddit famous application and built on Polygon chain.

    For gathering the data i extract them from Flipsidecrpyto database and used ==Flow.core==, ==Ethereum.core== and ==Polygon.core== databases. Also i used ez_nft_sales table from them to gather the NFTs data and filtered AllDay collection with its contract address: =='A.e4cf4bdc1751c65d.AllDay'==

    Adidas with : project_name= ‘adidas‘

    and extract reddit data from fact_event_logs table from Polygon database.

    I analyzed these collections in both overall and over time stats and compared them with a native nft collection on Ethereum called Bored Ape Yacht Club at the end of dashboard to see whether being native is effective or not.

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    1. Overall Secondary Sales

    2. Over Time Sales Comparison

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    Findings👀

    • In this section, i analyzed 3 nft collections, NFL AllDay which is for NFL Sport and built on FLOW blockchain, Adidas collection and as we know its a famous brand which has built on Ethereum and the last one is Reddit which is a very popular platform and its collection built on Polygon chain.
    • As we see Adidas launched earlier than other ones and its activity dropped with a downward slope over time. It seems AllDay collection has completely outperformed other collections in terms of sales activity such as number of sales, buyers and sellers but in terms of Volume, Adidas is in the lead and it might be because of its blockchain. Because Ethereum popular collections are mostly expensive and ethereum users have more ability to buy collections than other chains and in simple words, in overall ethereum has more whales or wallets with high balances than other chains, because its older than Polygon and Flow and gained more users’s trust over time.
    • Adidas has the highest average sales volume among other collections in this analysis and most of its average volume belongs to April 2022 with over 5.8K volume in U.S. Dollars.
    • Moreover, AllDay has recorded over 2M sales since its launch on Feb 2022 with a total volume of 75M $ in a 12 months period.
    • Reddit after its launch on August crossed adidas in terms of NFT activity and recorded pretty good stats in this short period.

    3. Top 10 NFTs in Collections In Terms of Sales Count and Sales Volume

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    Findings👀

    • In this section we are seeing the top 10 NFTs on each collections in terms of sales count and sales volume in USD.
    • NFT 1643391 is the most popular nft in AllDay collection with 37 sales and and 1834$ volume.
    • NFT 0 is the most popular nft on Adidas with over 38K sales and almost 140M volume.
    • NFT 0 is the most popular nft on Reddit in terms of sales volume with over 100K volume and 784 is the most popular one in terms of sales count with 59 sales over time.

    4. NFT Sales Activity by Marketplaces

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    Findings👀

    • As we saw earlier in overall statistics, we knew that AllDay has been traded on 3 marketplaces on Flow chain and 2 of them recorded pretty much close stats for this collection with a total of over 2M sales together for AllDay collection and over 70M volume in USD.
    • Adidas has been traded in 5 different marketplaces on Ethereum and the most activity of this collection belongs to OpenSea with over 100M volume and over 10K sales. Other marketplaces recorded some big stats for this collection too and it seems this collection went so popular after its launch among all users on all different marketplaces. Actually as a matter of fact, Adidas is a pretty good and well-known brand for its quality and durability and everyone loves this brand and atm its collection.😁

    5. Holding Time

    Findings👀

    • Here we the holding time of each collection holders by days.
    • AllDay and Adidas holders both are holding their NFTs more than 3 months while Reddit holders are mostly holding their nfts in an average of 11-20 days.
    • We should consider that Reddit has launched recently on August 2022 and its newer than other collections that we are analyzing here.
    • Holders of AllDay and Adidas nfts love to hold their nfts for so long but reddit users are not in this page like others.

    6. Web3 Native NFT Project: Bored Ape Yacht Club vs Non-Native Collections

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    Findings👀

    • Here i analyzed 1 popular and well-known nft collection on Ethereum which is web3 native and compared it to other collections that i analyzed earlier which are non-native to see how they performed over time and overall on their blockchains.
    • Speaking of Bored Ape Yacht Club, after a massive hype on May 2021 and breaking a record of recording over 8K sales on a month for a expensive collections like this, started to drop badly and since the start of 2022 it didnt record a serious move on its stats.
    • As i said this collection has expensive nfts, we can see that with only 31K sales in 2 years after its launch, it recorded over 2.5B volume in USD from its sales. When we compare this number to other collections like AllDay or adidas, we barely can see them.
    • Comparing other stats like sales or buyers and sellers, We can see that AllDay is in the first place with accounting almost 95% of all sales share and over 50% of buyers and 58.7% of sellers. Adidas collection is in the second place on all charts.
    • Although sales activity of BAYC has decreased over time but its sales volume didnt decrease and stayed steady in past year.

    Conclusion💡


    • From what we saw and found from this analysis, I analyzed 3 nft collections from 3 different chains, It seems the popularity of chain doesnt effect that much on a collection’s stats. It might create a hype on its first few days but after a while it disappears. For example Adidas made some huge stats on its first few days after launch but it didnt last and dropped over time.
    • From these 3 non-native collections, AllDay outperformed other collections while Adidas is the older one and built on the most popular blockchain.
    • Reddit NFT Collection launched after the other 2 on August and in this short period recorded some pretty good stats and it has a bright future. Who knows it might get AllDay some day in terms of activity and outperform that collection too.
    • Except Reddit, AllDay and Adidas holders wants to hold their nfts for a long time for example more than 3 months.
    • Adidas and Reddit recorded pretty close number of sales while Adidas recorded over 130M more volume than Reddit. But adidas recorded these stats in 2 years and reddit recorded them in 6 months.
    • We should consider this too that AllDay huge number of sales might be related to its huge number of tokens, This collection has over 1.2M nfts in total.

    Author: Sbhn_NP

    Discord : Sbhn_NP#8717

    Twitter : Sbhn_np

    Instagram : Sbhn_NP

    Special Thanks to Ali3N and alitaslimi for some inspiration and queries.

    > Adidas Image > > Reddit Image > > AllDay Image

    Thanks for your time!

    > # 🚨AllDay🚨

    > # 🚨Adidas🚨

    > # 🚨Reddit🚨