Introduction

NEAR Social is a social network built on top of the NEAR protocol, designed to connect NEAR users and facilitate the sharing of ideas on a smaller scale. It also provides dApps with opportunities to explore their potential within the NEAR ecosystem.

Similar to other social networks, NEAR Social allows users to perform various actions, including sharing posts and creating profiles.

This dashboard evaluates NEAR Social across several aspects: user engagement, user retention, network effects, and interaction with NEAR Horizon.

Methodology

This analysis evaluates NEAR Social based on four key aspects:

User Engagement: User engagement refers to the level of user activity on NEAR Social, regardless of the specific actions taken. It measures the overall participation and interaction of users within the platform.

User Retention: User retention is assessed through multiple measures. Firstly, we examine how frequently users return to the platform after their initial visit, indicating their level of ongoing interest and involvement. Additionally, we analyze the "stickiness" of NEAR Social, which represents its ability to retain users over time. Protocol stickiness is calculated by dividing the number of daily active users by the number of monthly active users. A high stickiness value indicates a strong retention rate and lower churn rate.

Interaction with NEAR Horizon: We explore the ways in which NEAR Social users engage with NEAR Horizon. NEAR Horizon is an innovative accelerator launched by the NEAR Foundation, aimed at empowering founders in the Web3 startup ecosystem. By understanding this interaction, we gain insights into the collaborative dynamics between NEAR Social and NEAR Horizon.

User Actions: Lastly, we delve into the specific types of actions performed by users on NEAR Social. This analysis allows us to examine the behaviors and preferences of users, providing valuable insights into the usage patterns and functionality of the platform.

More about the Author

Twitter: @SocioCrypto

Discord: SocioCrypto#1741

Flipside Profile: https://flipsidecrypto.xyz/SocioCrypto

Further Reading

NEAR High-level Dashboard

NEAR Horizon Activity