Try Quests to earn FLOWGalxe Campaign Impact: The case of UFC Strike
Introduction
Campaigns are instrumental in driving protocol adoption and are an inevitable part of blockchain protocol marketing. However, the effectiveness of these campaigns and their impact on various aspects remain questionable.
Last month, UFC Strike conducted its first campaign on Galxe. This campaign marked UFC Strike's debut independent campaign, as no prior partnerships had occurred with Flow sports projects like Galxe.
For an accurate evaluation of the campaign's impact, we should consider both short-term and long-term effects. However, this dashboard focuses solely on investigating the short-term impact. The campaign commenced on 2023-08-14 and concluded on 2023-09-12.
Method and Data
In this dashboard, we delve into how the UFC Strike-Galxe campaign has affected the UFC Strike project. To gain comprehensive insights, we consider the usual suspects, ranging from the impact on sales volume to the number of new users.
To control for macro effects across these factors, we also compare the one-month changes with four other Flow sports NFTs: NFL All Day, NBA Top Shot, LaLiga Golazos, and Ballerz.
For this analysis, we utilized the Flow.Core schema from Flipside's dataset.
More about the Author
Twitter: @SocioCrypto
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Flipside Profile: https://flipsidecrypto.xyz/SocioCrypto