Evaluating NEAR Social Metrics

    Please provide a detailed breakdown of these metrics, including any significant trends or changes observed over the past two years. Graphs, charts, or visual representations are encouraged to enhance the clarity of the analysis

    Question
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    • Provide metrics on NEAR Social.

    • User engagement: How many users are actively using the platform, and how frequently are they posting, commenting, and sharing content?

    • User retention: How many users continue to use the platform over time, and how often do they return to the platform after their initial visit?

    • Network effects: How quickly is the user base growing? Provide any other metrics that may be useful in this analysis.

    • NEAR Horizon: How much of NEAR social transactions/activity is being used for NEAR Horizon? Percentage? Number of users?

    Introduction

    NEAR Protocol is a smart contract capable, public Proof-of-Stake (PoS) blockchain that was conceptualized as a community-run cloud computing platform. Built by the NEAR Collective, NEAR was designed to host decentralized applications (dApps), and strives to compete with Ethereum and other leading smart contract-enabled blockchains like EOS and Polkadot. NEAR’s native token is also called NEAR, and is used to pay for transaction fees and storage. NEAR tokens can also be staked by token holders who participate in achieving network consensus as transaction validators.

    NEAR Protocol is focused on creating a developer and user friendly platform. To accommodate this mission, NEAR has incorporated features like human-readable account names as opposed to only cryptographic wallet addresses, and the ability for new users to interact with dApps and smart contracts without requiring a wallet at all.

    Projects building on NEAR include Mintbase, a non-fungible token (NFT) minting platform, and Flux, a protocol that allows developers to create markets based on assets, commodities, real-world events, and more.

    Data : gemini

    Near protocol
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    NEAR social

    NEAR Social is a space that brings together the brightest minds in the NEAR ecosystem. It enables anyone to try their idea on a small scale and provides dApps ways to explore how they can integrate with DeSo.

    For instance, DEXs like REF are building their own widgets to enable direct swapping for users. And near.social is not limited to NEAR dApps either — anyone can connect widgets to external ecosystems. This means that NEAR social can easily turn into the go-to entry and access point for web3 as a whole.

    With the recent launch of the mintbase affiliate links, NEAR social could even turn into a more web3 native place to discover new NFTs while giving those who shared the NFT an incentive to curate.

    Data : medium

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    We analyze and find the activity metrics of Near Social by using the near.social.fact_decoded_actions and joining them to the near.core.fact_transactions at all times.

    In addition, We use thenear.social.fact_addkey_events table to find the users who have created accounts for doing activity on Near Social.

    And we broke out the contents that followed the question above into more six tabs to make it easier and more clearly read.

    the six tabs mentioned above that are comprised of

    • Overview
    • User engagement
    • User retention
    • Network effects
    • Near horizon
    • Conclusion

    Lastly, we added the field called period for looking at the movement of all charts created on our dashboard as well.


    shout out for object-key suggestions from h4wk

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    Methodology