NEAR Monthly Active Users ( MAUs )
Our north star metric, Monthly Active Accounts, was at 1.1M at the end of Q2, 100k shy of the 1.2M target. We’ve seen continued strong traction from SWEAT, who are still the largest partner on NEAR in terms of MAA. The slight miss to the goal can mainly be attributed to longer than anticipated lead times in partnerships going from announcement to mainnet.
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NEAR Protocol is a smart contract capable, public Proof-of-Stake (PoS) blockchain that was conceptualized as a community-run cloud computing platform. Built by the NEAR Collective, NEAR was designed to host decentralized applications (dApps), and strives to compete with Ethereum and other leading smart contract-enabled blockchains like EOS and Polkadot. NEAR’s native token is also called NEAR, and is used to pay for transaction fees and storage. NEAR tokens can also be staked by token holders who participate in achieving network consensus as transaction validators.
NEAR Protocol is focused on creating a developer and user friendly platform. To accommodate this mission, NEAR has incorporated features like human-readable account names as opposed to only cryptographic wallet addresses, and the ability for new users to interact with dApps and smart contracts without requiring a wallet at all.
Projects building on NEAR include Mintbase, a non-fungible token (NFT) minting platform, and Flux, a protocol that allows developers to create markets based on assets, commodities, real-world events, and more.
Aurora is a solution, that allows to execute Ethereum contracts in a more performant environment—NEAR blockchain, a modern layer-1 blockchain which is fast (2-3 second transaction finalization), scalable, and carbon neutral. Aurora is an Ethereum Virtual Machine (EVM) implemented as a smart contract on NEAR Protocol. We are here to help scale Ethereum ecosystem for developers to operate their apps on an Ethereum-compatible, high-throughput, scalable, and future-safe platform, with low transaction costs for their users.
Aurora provides the Ethereum 1.0 development experience, with layer-2-like speed and scalability. If you are an Ethereum developer, getting started on Aurora is as easy as changing the RPC endpoint you interact with.
Aurora supports all tools available in the Ethereum ecosystem — MetaMask, Truffle, Hardhat, Remix, etc. Additionally, NEAR's trustless bridge to Ethereum means even the assets on Aurora are the same as Ethereum. For example, account balances in Aurora's EVM are denominated in the same Ether (ETH) as on Ethereum itself.
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We analyzed and found active users by using the near.core.fact_transactions
table and then joined the near.core.dim_address_labels
table as well, from which we can look at the movement of monthly active users on Near protocol.
Identifying active users on Near protocol, we focused on tx_signer
and set it not the same as tx_receiver
for prevention of pulling weird data.
Furthermore, we also explored on Aurora blockchain and compared it to Near protocol with active users, new users, and the retention rate of old users as well.
And for Aurora blockchain, it is also specific to users with the from_address
, which we set the same as mentioned above or set to not be the same as to_address
for finding accurate data.
Lastly, we added a field for looking at the movement of data for Near Protocol and Aurora Blockchain. The name of the field is month
, and we set it to 12
, which means we are pulling the data for the last 12 months.