📜 Introduction

NFL ALL DAY puts fans into the heat of the gridiron, enabling them to assemble a digital video collection of NFL moments made by the players and teams they love, while also providing them with access to a passionate, like-minded community of fans through both digital and in-person experiences throughout the season

In this dashboard we are going to take a look at the general metrics of the NFL All Day collection and compare them with the numbers from thanksgiving events week:

• First of all, we examine general metrics of the NFT collection, such as daily sales and volume
• After that, we take a look at the user base and buyer to seller ratio
• In the next step, we are going to take a deeper look into impact of different factors such as player position and team in sales amount
• Finally we’ll examine users holdings and behavior

Flow Blockchain

Flow is a blockchain built for the next generation of apps, games, and the digital assets that power them. Flow was designed to create more efficient, secure, scalable and frictionless proof-of-stake (POS) blockchain experiences.

Flow is the greenest Web 3 network among leading platforms; It uses just 0.18 GWh annually, based on 2021 usage.

Probably being a green blockchain made Flow a right choice for many sport related NFT collections.

NFL All Day Collection

Towards the end of the 2021 season, Dapper Labs revealed its long-awaited NFL All Day platform to the masses. It’s the sequel to its highly successful and popular NBA Top Shot product.

NFL All Day is a company, owned and operated by Dapper Labs, that allows users to buy and collect digital football highlights from the NFL.

The whole thing is backed by the NFL and all highlights are officially licensed by the league.

🤔 Approach

Data Source and Tables

To conduct our study, we are using Flipside Crypto as our data source. From said data source we are using following tables to query data:

• flow.core.ez_nft_sales → These tables are used to access NFT sales on flow network
• flow.core.dim_allday_metadata → This table is used to easily access metadata related to NFL All day collection.

Methodology

We use the tables mentioned to get the information we need to perform our analysis, then aggregate the information we need based on dates or values such as team name or player position. To get NFL All Day sales data, we need to filter the data by collection id, which for NFL collection is A.e4cf4bdc1751c65d.AllDay.

Study Period

We are using all the data available since last year. we are also highlighting days between Nov 21 and Nov 26 in which thanksgiving games were held.

📊 General Analysis

Sales

Following charts depict daily volume (USD), daily sales count and daily average price since past year. The days related to thanksgiving game days are highlighted in different color.

It can be seen that:

• Recently during 2022 games, the volume has increased significantly, but thanksgiving didn’t have an impact on sales volume.
• Daily sales count chart tells the same tale as volume chart, there hasn’t been any notable change in sales count during thanksgiving period.

📄 Overview

In this section we are going to take a general look at the collection’s past year numbers and compare them with thanksgiving week. It can be seen that:

• Over 3600 users (buyers) have been active during thanksgiving.
• These users have traded over $360K in thanksgiving compared to $72M total sales in the past year.
• The average sales price has been higher than overall past year.

⬇️ Past Year Overview

⬇️ Thanksgiving Week Overview

Daily Users

Following chart depicts the daily user count.

It can be seen that:

• Since 2022 games that started in September, the number of daily active users (buyers) has been decreasing.
• The number of buyers didn’t increased much during thanksgiving.
• There has been an slight increase in buyer count relative to past days on Nov 25.

Daily New User Onboarding

The following chart depicts users onboarding on daily basis.

It can be seen that the number of new buyers didn’t increase on thanksgiving.

Thanksgiving games didn’t boost the sales count and sales volume.

Price

The first chart in this section depicts the daily average price of the collection, in this chart the days related to thanksgiving game days are highlighted in different color. The next chart shows the daily min, max, avg and median price soften by 7-day moving average.

It can be seen that:

• The average sales price has been down since September 2022, Thanksgiving didn't do anything to boost the average price.
• There was very small change in price statistics during thanksgiving, it seems the price has been stagnant during these days.

👥 User Analysis

🏆 Top Moment Sales on Thanksgiving

In this section we are going to take a quick look at the top moment types by their sales volume during thanksgiving.

• Wide Receiver position that accounts for almost 30% of the sales is the top sold position. from earlier studies we understand that it has always been the top position by sales volume.
• Reception is the top play type by its sales volume which accounts for 40% of the sales volume.
• There was not Ultimate tier sales during thanksgiving, Legendary tier accounted for about 14% of the sales volume, while Common tier consisted 50% of the sales volume.

Its interesting to say that the top teams by moment sales volume are the teams that participated in the thanksgiving games. They account more than 40% of the volume.

🔎  Summary

Let’s summarize our findings:

• Thanksgiving games didn’t boost the sales count and sales volume.
• It can be seen that the number of new buyers didn’t increase on thanksgiving.
• Wide Receiver position and Reception play type have been top selling position and play type during thanksgiving, as we have seen in earlier studies this has always been the case.
• Interestingly, the top teams by moment sales volume are the teams that participated in the thanksgiving games. They account more than 40% of the volume.

In layman terms, the thanksgiving games didi’t have a positive impact on NFL all days sales.

This could be alarming as sign of distrust in crypto space.

In the past, we have seen that 2022 matches had a positive impact on the NFL all day collection, but this time around such impact cannot be seen.

✍️ Contact Me!

Discord: ThatGuy#8467

Twitter: @realAminTakhti