πŸ›† Aurora+ Insights: User Engagement and Impact

    This dashboard, dives into the data-driven exploration of user engagement across Aurora+ and Aurora Pass. From the inception of Aurora+ and its benefits, to the evolution into Aurora Pass, we analyze user behavior, retention rates, and the impact of unique incentives like AURORA airdrops and AUROBOTS NFTs and etc.

    Welcome to the Aurora+ Insights Dashboard! This dashboard provides a detailed analysis of user activities and engagement within the Aurora ecosystem, focusing on Aurora+ and Aurora Pass. By diving deep into the data surrounding these initiatives, we aim to illustrate their reach, impact, and user retention. The dashboard is segmented into several sections, each shedding light on different aspects of user behavior and interaction.

     

    What is Aurora+?


    Aurora+ is an exciting new membership program for users of Aurora, that provides a suite of incredible benefits. Available today, all Aurora users can sign up for a free Basic account, including:

    1. 50 free transactions per month. One of the biggest user experience hurdles throughout all of crypto, is understanding and dealing with transaction fees. Aurora+ eliminates this problem, setting the blockchain free!
    2. AURORA Staking. Aurora+ members who stake AURORA tokens will enjoy not only a continuous stream of AURORA rewards, but also streams of rewards from the best projects throughout the Aurora ecosystem!
    3. AURORA Airdrop. To ensure that all Aurora+ members experience the benefits of Aurora Staking, everyone who creates an account on Aurora+ during the first week of launch will be presented with an opportunity to claim and stake an Aurora Airdrop!
    4. Paid Premium Plans. Perhaps you need more than 50 transactions per months. Perhaps you're a trader and need your transactions prioritized. Just as with mobile phone service, Aurora+ Premium plans will allow users to access the features and services that exactly fit their needs.

     

    Aurora Plus is Transforming into a dApp!

    Aurora+ Evolves into a Fully-Fledged dApp! (On 20 July, 2023)

    What’s happening?

    As part of Aurora mission to bring crypto to mass adoption, Aurora introducing Aurora Pass, new user-centric mobile wallet. With its launch, Aurora taking a bold step forward, transforming Aurora+ into a fully decentralized application (dApp).

    Starting from the launch of Aurora Pass, signing into Aurora+ with your email will no longer be an option. Instead, users will access Aurora+ using their wallet, as users currently do with any dApp in the ecosystem. Users will still be able to log in with Metamask, but it will now support Aurora Pass to offer users the best experience.

    After the transition, holding an Aurobot won’t offer any specific advantages. However, stay tuned as we're actively developing the next set of features for Aurora Pass :)

    Aurora+ and Aurora Pass Section

    In this section, we delve into the Aurora+ membership and Aurora Pass program, which offers a suite of benefits to users. We analyze the adoption rate of Aurora+ and Aurora Pass among new users and examine the retention rate of users.

    Data Points:

    1. Number of new users who signed up for Aurora+ and Aurora Pass Wallet.
    2. Percentage of users who remained active after the Aurora+ and Aurora Pass Wallet  launch.
    3. Distribution of AURORA Airdrop recipients and their subsequent engagement for Aurora+.
    4. Distribution of Aurobots NFTs for Aurora+.
    5. Breakdown of applications using the free transactions.
    6. Calculation of saved USD fees for users.

    Insights:

    1. User Adoption: Visualize the growth in Aurora+ and Aurora Pass Wallet over time to understand the program's popularity.
    2. Retention Analysis: Identify trends in user retention by comparing initial engagement with continued activity.
    3. Airdrop Analysis: Analyze how the AURORA Airdrop influenced user participation and interactions.
    4. Application Preference: Visualize the distribution of free transactions across different applications.
    5. Fee Savings: Showcase the accumulated USD value saved by users through the free transaction benefit.
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