Description of work

In this dashboard, we want to analyze NFL All Day.

This dashboard includes the following sections.

1. Introducing the NFL All Day

   • 1 - 1 What is NFL All Day?

   • 2 - 1 What is a "Moment"?

   • 3 - 1 What are NFL All Day Moments and packs?

     \

2. Analyzing sales

   • 1 - 2 Sales volume

   • 2 - 2 Top 5 users with the highest sales volume

   • 3 - 2 Top 5 most expensive NFTs ever sold

   • 4 - 2 Top 5 NFTs with the highest sales volume

   • 5 - 2 Number of sales

   • 5 - 2 Top 5 users with the highest number of NFT sales

   • 6 - 2 Top 5 NFTs with the highest number of sales

     \

3. Analyzing sales based on player

   • 1 - 3 Top 5 Players based on total NFT sales volume

   • 2 - 3 Top Players based on monthly NFT sales volume

   • 3 - 3 Top 5 Players based on the total number of NFT sales

   • 4 - 3 Top Players based on the monthly number of NFT sales

     \

4. Analyzing sales based on position

   • 1 - 4 Top 5 Positions based on total NFT sales volume

   • 2 - 4 Top 5 Positions based on monthly NFT sales volume

   • 3 - 4 Top 5 Positions based on the total number of NFT sales

   • 4 - 4 Top Positions based on the monthly number of NFT sales

     \

5. Conclusion

All analyzes and calculations in this dashboard are up to September 8, 2022.

1 - Introducing the NFL All Day

1 - 1 What is NFL All Day?

NFL All Day is a digital collectible marketplace that lets American football fans collect video highlights in the form of NFTs and connect with other like-minded fans from around the world.

On NFL All Day, American football fans can collect non-fungible tokens (NFTs) called "Moments" that capture highlights of great passes, touchdowns, and other plays.

Unlike traditional sports memorabilia such as ticket stubs or trading cards, NFL All Day Moments are stored on a blockchain and can be bought, sold, or traded on a peer-to-peer marketplace.

Launched at the tail end of 2021, NFL All Day is the latest product offering from Dapper Labs, the same creators of the hit NFT Marketplace and NBA Top Shot.

1 - 2 What is a "Moment"?

A Moment is a digital video clip of an iconic play from a National Football League game that has been stored on the blockchain. Moments are immutable, meaning they can’t be edited or deleted and can be stored forever on a blockchain.

Like physical trading cards, Moments come in different types and tiers with unique digital serial numbers to guarantee ownership and authenticity. The rarer the Moment, the more valuable it is in the marketplace.

1 - 3 What are NFL All Day Moments and packs?

NFL All Day packs are bundled Moments bought in the NFL All Day marketplace. Each Moment belongs to a specific tier, which indicates the number of highlights available and the rarity of the Moment.

Here are the four different tiers of NFL All Day Moments:

• Common (About 92% of all Moments): The basic primer of any NFL All Day Moments collection with mint counts between 4,000 and 10,000.
• Rare (About 8% of all Moments): Mid-tier moments with mint counts of 499 to 1,200.
• Legendary (About 0.17% of all Moments): Very rare and highly desired Moments. Only about 200 Legendary Moments exist with mint counts of fewer than 99.
• Ultimate (About 0.01% of all Moments): This tier comprises the rarest Moments with a mint count of one to 10.

2 - Analyzing sales volume and numbers of sales

Methodology

• To find the specifications of NFTs related to NFL All Day, we use the data of the [flow.core.dim_allday_metadata].
• To calculate the sales volume and number of sales, we use the data of the [flow.core.ez_nft_sales] .
• To buy or sell NFTs, A.ead892083b3e2c6c.DapperUtilityCoin currency is used, each unit of which is equivalent to 1 USD.
• Data related to the NFT sales is available from 2022-04-20 onwards.

✔️Observations

• The total sales volume of NFTs is equal to $18.4 million so far.

  \

• The highest monthly sales volume of NFTs has been recorded in 2022-08 ($4.689 million), 2022-04 ($4.09 million), and 2022-05 ($3.143 million), respectively.

• The highest daily sales volume of NFTs has been recorded on 2022-04-23($1.087 million) and 2022-04-21 ($560.604 thousand ), and 2022-04-28($542.939 thousand ), respectively.

1 - 2 Sales volume ($)

2 - 2 Top 5 users with the highest sales volume

✔️Observations

• The top 5 users based on the highest volume of sales are:

  \

  • 1- 0xc4719ab3f4c3db69 - Sales Volume: $143958 - 364 Sales

    \

  • 2- 0xed8707e2ae5bba5a - Sales Volume: $76868 - 298 Sales

    \

  • 3- 0x9cf0e3443ebc8bf9 - Sales Volume: $72955 - 98 Sales

    \

  • 4- 0x84c9fe7ef49285fb - Sales Volume: $67598 - 2689 Sales

    \

  • 5- 0x1ff051563746965f - Sales Volume:‌**$54080** - 104 Sales

  \

4 - 2 Top 5 NFTs with the highest sales volume

✔️Observations

• The Top 5 NFTs with the highest sales volume are:
  • 1 - Serial: 6 - Player: Brett Favre - Sales volume $44444 - 1 Sale
    • View on the Marketplace
  • 2- Serial: 4 -Player: Aaron Rodgers - Sales Volume $24200 - 2 Sales
    • View on the Marketplace
  • 3- Serial: 10 - Player: Brett Favre - Sales Volume $22500 - 1 Sale
    • View on the Marketplace
  • 4- Serial: 7 - Player: Brett Favre - Sales Volume $18000 - 1 Sale
    • View on the Marketplace
  • 5 - Serial: 2 - Player: Aaron Rodgers- Sales Volume $16000- 1 Sale
    • View on the Marketplace

5 - 2 Number of sales

✔️Observations

• The total number of NFT sales is equal to 508K so far.

  \

• The highest monthly number of NFT sales has been recorded in 2022-08 (119.109K), 2022-04 (113.362K), and 2022-05 (86.448K), respectively.

• The highest daily number of NFT sales has been recorded on 2022-04-23(30.057K) and 2022-04-28 (16.473K), and 2022-09-08(15.991K), respectively.

5 - 2 Top 5 users with the highest number of NFT sales

✔️Observations

• The top 5 users based on the number of NFT sales are:

  \

  • 1 - 0x84c9fe7ef49285fb - 2701 Sales - Sales Volume: $68041

    \

  • 2 - 0xe9648003e12c2070 - 2368 Sales - Sales Volume: $37950

    \

  • 3 - 0x2bbe4f847f5d1758 - 2170 Sales - Sales Volume: **$**36402

    \

  • 4 - 0x9870c6e161f70d6a - 1851 Sales - Sales Volume: $1440

    \

  • 5 - 0xa6c3fc0518db8911 - 1315 Sales - Sales Volume: $23225

6 - 2 Top 5 NFTs with the highest number of sales

✔️Observations

• The Top 5 NFTs with the highest number of sales are:
  • 1 - Serial: 961 - Player: D.J. Reed - 37 Sales - Sales Volume: $1834

    • View on the Marketplace

      \

  • 2 - Serial: 7394 - Player: Jerick McKinnon - 12 Sales - Sales Volume: $187

    • View on the Marketplace

      \

  • 3 - Serial: 8051 - Player: LeRoy Butler - 11 Sales - Sales Volume: $103

    • View on the Marketplace

      \

  • 4- Serial: 169- Player: Logan Wilson- 11 Sales -Sales Volume: $614

    • View on the Marketplace

      \

  • 5 - Serial: 195- Player: Marlon Davidson- 11 Sales - Sales Volume: $550
    • View on the Marketplace

3 - Analyzing sales based on player

• For some NFTs in the ‍‍[flow.core.dim_allday_metadata] table, the collection field equals TEAM_MELT or GAME_MELT. In these NFTs, Moment is not related to a specific player or a specific game.

• In this type of NFTs, the player field equals "N/A," and the value of playerPosition is Null. To read more about these types of NFTs, you can refer to the NFL Twitter account.

  Therefore, in the calculations related to the current section (3) and section 4, we ignore these types of NFTs.

✔️Observations

• The Top 5 Players based on total NFT sales volume are:

  \

  • 1 - Brett Favre - Sales Volume: $754851 - Number of sales: 3115- View on the Marketplace

    \

  • 2 - Patrick Mahomes II - Sales Volume $577117 - Number of sales: 3200- View on the Marketplace

    \

  • 3 - Tom Brady - Sales Volume: $544741 - Number of sales: 1499- View on the Marketplace

    \

  • 4 - Ja'Marr Chase - Sales Volume: $481312 - Number of sales: 4438- View on the Marketplace

    \

  • 5 - Justin Herbert - Sales Volume: $447811 - Number of sales: 4287- View on the Marketplace

2 - 3 Top Players based on monthly NFT sales volume

✔️Observations

• Top Players based on monthly NFT sales volume are:

  \

  • April 2022 - Brett Favre - Sales Volume: $490310 - Number of sales: 1848- View on the Marketplace

    \

  • May 2022 - Patrick Mahomes II - Sales Volume $140467 - Number of sales: 596- View on the Marketplace

    \

  • June 2022 - Tyreek Hill - Sales Volume: $91332 - Number of sales: 1557- View on the Marketplace

    \

  • July 2022 - Cooper Kupp - Sales Volume: $193346 - Number of sales: 2999 - View on the Marketplace

    \

  • August 2022 - Tom Brady - Sales Volume: $158171 - Number of sales: 304 - View on the Marketplace

    \

  • September 2022 - Stefon Diggs - Sales Volume: $70302 - Number of sales: 1136 - View on the Marketplace

3 - 3 Top 5 Players based on the total number of NFT sales

✔️Observations

• The Top 5 Players based on the total number of NFT sales

  \

  • 1 - Cooper Kupp - Number of sales: 6674 - Sales Volume: $417692 - View on the Marketplace

    \

  • 2 - Mark Brunell - Number of sales: 6624 - Sales Volume $168818 - View on the Marketplace

    \

  • 3 - Cris Carter - Number of sales: 6505 - Sales Volume: $214538 - View on the Marketplace

    \

  • 4 - Donald Driver - Number of sales: 5994 - Sales Volume: $294758 - View on the Marketplace

    \

  • 5 - Terrell Davis - Number of sales: 5782 - Sales Volume: $191135 - View on the Marketplace

4 - 3 Top Players based on the monthly number of NFT sales

✔️Observations

• The top Players based on the monthly number of NFT sales are:

  \

  • April 2022 - Mark Brunell - Number of sales: 4876- Sales Volume: $149753 - View on the Marketplace

    \

  • May 2022 - Justin Herbert - Number of sales: 1069- Sales Volume $94986 - View on the Marketplace

    \

  • June 2022 - Carson Wentz - Number of sales: 1789-Sales Volume: $29439 - View on the Marketplace

    \

  • July 2022 - Cooper Kupp - Number of sales: 2999- Sales Volume: $193346 - View on the Marketplace

    \

  • August 2022 - Derrick Brooks - Number of sales: 1893 - Sales Volume: $23464 - View on the Marketplace

    \

  • September 2022 - Stefon Diggs - Number of sales: 1151 - Sales Volume: $22523 - View on the Marketplace

4 - Analyzing sales based on position

Methodology

• The position of each player can be obtained from the MOMENT_STATS_FULL field of the [flow.core.dim_allday_metadata] table.
• The positions are in one-letter or two-letter format (For example: LB, WR). you can read the full name of each position and its description by referring to Wikipedia.

1 - 3 Top 5 Players based on total NFT sales volume

1 - 4 Top 5 Positions based on total NFT sales volume

✔️Observations

• The Top 5 Positions based on total NFT sales volume (Total) are:

  \

  • 1 - Quarterback - Sales Volume: $5701826 - 87497 Sales - NFTs with the Quarterback position

    \

  • 2 - Wide Receiver - Sales Volume: $5298785- 161761 Sales - NFTs with the Wide Receiver position

    \

  • 3 - Running back - Sales Volume: $2083739- 81102 Sales - NFTs with the Running back position

    \

  • 4 - Linebacker - Sales Volume: $1159073 - 36356 Sales - NFTs with the Linebacker position

    \

  • 5 - Defensive Backs - Sales Volume: $1043711 - 47560 Sales - NFTs with the Defensive Backs position

2 - 4 Top 5 Positions based on monthly NFT sales volume

✔️Observations

• The Top 5 Positions based on monthly NFT sales volume are:

  \

  • April 2022 - Quarterback - Sales Volume: $1533327- 25483 Sales - NFTs with the Quarterback position

    \

  • May 2022- Quarterback - Sales Volume: $997230- 14052 Sales - NFTs with the Quarterback position

    \

  • June 2022- Quarterback - Sales Volume: $743562- 11867 Sales - NFTs with the Quarterback position

    \

  • July 2022 - Wide Receiver - Sales Volume: $1020686- 24642 Sales - NFTs with the Wide Receiver position

    \

  • August 2022 - Quarterback - Sales Volume: $1301129- 19395 Sales - NFTs with the Quarterback position

    \

  • September 2022 - Wide Receiver - Sales Volume: $568197- 21922 Sales - NFTs with the Wide Receiver position

3 - 4 Top 5 Positions based on the total number of NFT sales

✔️Observations

• The Top 5 Positions based on the total number of NFT sales (Total) are:

  \

  • 1 - Wide Receiver - Number of sales**: 161761**- Sales Volume: $529875- NFTs with the Wide Receiver position

    \

  • 2 - Quarterback - Number of sales**: 87497**- Sales Volume: $5701826 - NFTs with the Quarterback position

    \

  • 3 - Running back - Number of sales**: 81102**- Sales Volume: $2083739 - NFTs with the Running back position

    \

  • 4 - Defensive Backs- Number of sales**: 47560**- Sales Volume: $1043711- NFTs with the Defensive Backs position

    \

  • 5 - Tight End - Number of sales**: 36793**- Sales Volume: $885649 - NFTs with the Tight End position

4 - 4 Top Positions based on the monthly number of NFT sales

✔️Observations

• The Top 5 Positions based on the monthly number of NFT sales are:
  • April 2022 - Wide Receiver -Number of sales**: 35607**- Sales Volume: $1142557- NFTs with the Wide Receiver position
  • May 2022 - Wide Receiver - Number of sales**: 24858**- Sales Volume: $789692 - NFTs with the Wide Receiver position
  • June 2022 - Wide Receiver - Number of sales**: 21715**- Sales Volume: $741286- NFTs with the Wide Receiver position
  • July 2022 - Wide Receiver - Number of sales**: 24642**- Sales Volume: $1020686- NFTs with the Wide Receiver position
  • August 2022 - Wide Receiver - Number of sales**: 33017**- Sales Volume: $1036367- NFTs with the Wide Receiver position
  • September 2022- Wide Receiver - Number of sales**: 21922**- Sales Volume: $568197- NFTs with the Wide Receiver position

3 - 2 Top 5 most expensive NFTs ever sold

✔️Observations

• The top 5 most expensive NFTs ever sold are

  \

  • 1 - Serial: 6 - Player: Brett Favre - Sale Price: $44444 - View on the marketplace

    \

  • 2 - Serial 10 - Player: Brett Favre - Sale Price: $22500 - View on the marketplace

    \

  • 3 - Serial 7 - Player: Brett Favre - Sale Price: $18000 - View on the marketplace

    \

  • 4 - Serial 2 - Player: Aaron Rodgers - Sale Price: $16000 -View on the marketplace

    \

  • 5 - Serial 29 - Player: Tom Brady - Sale Price: $15420 - View on the marketplace

5 - Conclusion

• The total sales volume of NFTs is equal to $18.4 million so far.

  • The highest monthly sales volume of NFTs has been recorded in 2022-08 ($4.689 million), 2022-04 ($4.09 million), and 2022-05 ($3.143 million), respectively.

  \

• The total number of NFT sales is equal to 508K so far.

  • The highest monthly number of NFT sales has been recorded in 2022-08 (119.109K), 2022-04 (113.362K), and 2022-05 (86.448K), respectively.

• The Top 5 Players based on total NFT sales volume are:

  \

  • 1 - Brett Favre - Sales Volume: $754851 - Number of sales: 3115 - View on the Marketplace

    \

  • 2 - Patrick Mahomes II - Sales Volume $577117 - Number of sales: 3200 - View on the Marketplace

    \

  • 3 - Tom Brady - Sales Volume: $544741 - Number of sales: 1499 - View on the Marketplace

    \

  • 4 - Ja'Marr Chase - Sales Volume: $481312 - Number of sales: 4438 - View on the Marketplace

    \

  • 5 - Justin Herbert - Sales Volume: $447811 - Number of sales: 4287- View on the Marketplace

    \

• The Top 5 Positions based on total NFT sales volume (Total) are:

  \

  • 1 - Quarterback - Sales Volume: $5701826 - 87497 Sales - NFTs with the Quarterback position

    \

  • 2 - Wide Receiver - Sales Volume: $5298785- 161761 Sales - NFTs with the Wide Receiver position

    \

  • 3 - Running back - Sales Volume: $2083739- 81102 Sales - NFTs with the Running back position

    \

  • 4 - Linebacker - Sales Volume: $1159073 - 36356 Sales - NFTs with the Linebacker position

    \

  • 5 - Defensive Backs - Sales Volume: $1043711 - 47560 Sales - NFTs with the Defensive Backs position