Conclusion

In conclusion, the sales analysis of NFL All Day NFTs throughout the 2022 preseason has shown a considerable number and volume of sales. While there were days with a surge in sales, the overall engagement of users and the number of sales had a steady trend. The analysis of holders has indicated that multiple passionate and enthusiastic followers did not hesitate to spend thousands of dollars to have particular NFTs. The analysis of the players and the teams of the NFTs has demonstrated an almost equal distribution of sales between all of the parties involved. There has not been any one particular dominant player or team and everyone had their fair share of sales. Season-wise, 2021 has been the dominant season in which its NFTs were massively traded during the 2022 preseason. It is worth mentioning that the most expensive NFTs belonged to the season before 2000. Among the multiple play types in which the moments were captured, the reception, pass, and rush play types were the dominant ones with the combined share of more than half of the total sales. Last but not least, there has not been one particular player, team, or play type that was responsible for the spikes on the daily sales chart. Even on a single day’s sales surge, multiple parties were involved in the sudden and dramatic increase in the sales number and volume.

Introduction

The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major North American professional sports leagues and the highest professional level of American football in the world.

NFL All Day Moments are video collectibles featuring the NFL’s best and iconic highlights, each one featuring an epic play or performance from around the league. In addition to the highlight, every Moment includes a host of information and visuals regarding the game and the player involved. Each different serial number of a particular play is a unique NFT for fans to own. NFL moments are produced by Dapper Labs and released on the Flow blockchain.

In this analysis, the sales of NFL All Day NFTs during the 2022 preseason have been investigated and analyzed considering multiple factors including both the sales themselves and the metadata of the NFTs.

Methodology

The sales data for this analysis were selected from the ez_nft_sales table and the metadata of the NFTs were selected from the dim_allday_metadata table of the core schema of the Flow database. The time frame of this analysis was limited to the 2022 NFL preseason duration between 4th of August and 28th of August, according to the official 2022 NFL preseason details. The NFTs are sold in only one marketplace and in only one currency with $1 value (DapperUtilityCoin), thus these aspects of the data were not evaluated during this analysis.

Analysis

During the 24 days of the NFL’s 2022 preseason, more than 94K NFTs have been sold with a volume of more than $4M with an average price of nearly $40. The number of sellers has been 25% higher than the number of buyers during this period. These NFTs have consisted of moments from nearly 400 players from 36 teams. Also, they have been from 26 different seasons covering 21 different play types.

Daily Sales

• The number of daily sales has been higher compared to the number of unique NFTs that were sold. This indicates that some of the NFTs have traded more than once during the preseason;
• The number of sellers has been higher than the number of buyers for the majority of the preseason, except for the weekend of its first week;
• The daily and cumulative sales volume have demonstrated that while there were days with a spike in the sales, particularly the 5th, 13th, 19th, and 25th of August, the overall sales have had a linear growth to some extent over the preseason period;
• The average price of sold NFTs has also correlated with the sales volume, meaning as the demand increased on a particular day, the price of NFTs also increased, ultimately resulting in a higher volume on that day;
• The NFT sales based on the number of players, their play type, their teams, and the season the moment captured have stayed in a similar range during the period, indicating that almost all of them have had an equal impact on the sales to some degree.

Top Holders Overview

The analysis of top NFL All-Day NFT holders has demonstrated that there have been multiple addresses with 3 digits NFT holding just during the preseason with the largest one having more than 500 NFTs with nearly $38K spent on them. Among the holders with more than 100 NFTs in their possession during the preseason, only one was in profit with more than $13K. Others have all been in an unrealized negative position. There was also a holder with around 200 NFTs who paid nearly $67K for the purchase of those NFTs.

Player Analysis

• The share of top players in NFT sales during the preseason did not surpass 5% meaning the share of each player was fairly distributed among all of them;
• Interestingly, the Team Play category has had the highest share in all of the measured metrics;
• Besides that, NFTs including Derrick Brooks, Thurman Thomas, LeRoy Butler, Marvin Harrison, and Lamar Jackson have had the top 5 most traded NFTs compared to the others;
• Interestingly, the highest sales volume of NFTs sold during preseason belonged to other players, especially Tom Brady, Trevor Lawrence, and Patrick Mahomes II;
• The NFTs with the highest average price for each player have also indicated that a different set of players have been on top. The NFTs of Trey Lance has sold for more than $7K, while Rashod Bateman has had around $2K on average. Nick Bolton, Travis Homer, James Conner, Pressley Harvin III, and Zach Allen have all had average of more than $1K.
• The daily analysis of the sales number and volume has also indicated that the Team Play category was mainly responsible for the surge in the sales on the days with a spike on the chart;
• Besides that, the NFTs of players mentioned above were also responsible to some extent on the particular days;
• Overall, it can be concluded that there has not been any particular player that dominated the sales of NFTs during the preseason and the majority of players had their share of the overall daily sales of NFL All Day moments.

Teams Analysis

• The sales of All Day NFTs based on the team they captured from have also been evenly distributed among the teams involved. No team has had a share of more than 8% in any of the measured metrics;
• The Jacksonville Jaguars, Green Bay Packers, and Tampa Bay Buccaneers were the teams with the highest sales volume share during the preseason;
• In terms of the average price, the NFTs of the Las Vegas Raiders have had the highest average of $762;
• After that, only the NFTs of Phoenix Cardinals and Oakland Raiders had an average of more than $100;
• The daily sales analysis has also had a similar trend to the players with no team being dominant throughout the preseason;
• During each spike on the sales chart, various teams were responsible for the surge in the sales number and volume.

Seasons Overview

The analysis of NFTs sold during the 2022 preseason based on the season they were captured has shown that the 2021 season was the most dominant compared to the others in terms of both the number of NFTs sold and the volume of sales, with a total share of more than 85%. Surprisingly, the NFTs of the 2021 season did not have the highest average price. NFTs of the 1990, 2000, and 1983 seasons were the most expensive ones with an average of $1385, $1155, and $762, respectively. The NFTs of other seasons were traded with an average of less than $200 each.

Play Types Analysis

• Among the few play types, reception, pass, and rush have been the most dominant play types on the NFTs with a combined share of more than 50% of the total;
• While the average price of all play types has been quite moderate, the pressure play type has had an average price of $2.8K, much higher compared to the others;
• The daily analysis of the play types has also demonstrated that the three mentioned play types including reception, pass, and rush were the dominant ones during the days with a drastic increase in the sales charts.