Overview

• The sales of NFL All Day NFTs have had a downward trend over the past three months;
• The sales were high during September and have decreased since then;
• The average sales volume during the last quarter has been higher than the last year;
• Although the average sales during the last day were lower than last week lower than last month, they have all been close to each other;
• On a daily basis, while the number and volume of sales increased in the last week, it did not surpass the sales before Thanksgiving day;
• Interestingly, the average number of buyers per day massively increased during the last week, thanks to recent holidays;
• The average NFT price of NFL All Day Moments saw a short-term increase after Thanksgiving day, however, it fell to lower prices afterward;
• Another factor that shows the increased sales activity over the last week is the highest NFT price which was close to the last month's average;
• While the average NFTs per sale has also been higher in the last day and week compared to other periods that show a higher trading activity, the average number of NFTs and sales volume spent by buyers were lower than in previous periods;
• Although the games on Thanksgiving day resulted in a jump in the sales of NFL All Day NFTs, the overall sales trend has been to the downside over the past year.

Introduction

The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major North American professional sports leagues and the highest professional level of American football in the world. NFL All Day Moments are video collectibles featuring the NFL’s best and iconic highlights, each one featuring an epic play or performance from around the league. In addition to the highlight, every Moment includes a host of information and visuals regarding the game and the player involved. Each different serial number of a particular play is a unique NFT for fans to own. NFL moments are produced by Dapper Labs and released on the Flow blockchain.

In this analysis, the sales of NFL All Day NFTs have been evaluated after thanksgiving day and compared to its stats before this day.

Methodology

The NFL All Day sales data were selected from the ez_nft_sales table of the Core schema of the Flow Database. Since the NFT on Flow are sold using different currencies, their sales amount were converted to U.S. dollars using the data on the fact_prices table. The price of all Utility Tokens were also considered equal to $1. Five different periods of the last day, last week, last month, last quarter, and last year were selected for this analysis. To analyze the NFT sales based on their metadata, first, they were joined with the dim_allday_metadata table. Then, the top players and teams with the highest sales volume since Thanksgiving day were selected. Finally, the average sales metrics of these players and teams were compared with their performance over the past year.

Conclusion

In conclusion, the sales analysis of NFL All Day Moment NFTs over the past year, especially after Thanksgiving day, has demonstrated that while this day had a positive impact on the sales activity of the NFTs, it was short-lived and the sales activity has returned to its previous downward trajectory. From a price perspective, while there have still been NFTs that are being sold for thousands of dollars, the average price of All Day NFTs has massively decreased. The top players and teams have also remained relatively the same both after and before Thanksgiving, while the majority of them failed to beat their previous performance on average after Thanksgiving.

Players

• The NFTs of team plays, Tom Brady, and Mac Jones were among the NFTs with the highest sales volume since Thanksgiving;
• Except for Sam Williams, the NFTs of all other players had a lower average price after Thanksgiving day compared to periods before that;
• This has also been the case for the daily average sales volume and daily average number of buyers for these players;
• Only the average number of sales and traded NFTs per day have been on par with the values before Thanksgiving day.

Teams

• Minnesota Vikings, Detroit Lions, and Buffalo Bills were among the top teams with the highest sales volume after Thanksgiving day;
• Dallas Cowboys which had a match on this day has also been among the top teams with the highest sales volume;
• The average sales metrics for all of the top teams have been lower after Thanksgiving day compared to their performance before that day;
• Only the daily average sales and daily average traded NFTs for some of the teams, like the Patriots and Lions, have been higher in recent days.

Most Expensive NFTs

It is worth mentioning that while the overall sales activity has been declining over the last three months, some of the legendary NFTs are still being sold for thousands of dollars. Here is the list of the most expensive NFTs since Thanksgiving day.