TYB is a community rewards platform, powered by Avalanche Blockchain, for brands and fans to connect and grow together.
Brands are able to engage and reward their community for completing challenges such as sharing on socials, product reviews or attending IRL events.
Fans are able to get points and collectibles for participating in challenges. Fan can utilize points for discounts on purchases and access additional perks such as invites to exclusive events or new samples.
Since TYB's launch, several big brands such as Glossier, Rare Beauty, Ouai and Urban Outfitters have joined the platform to better engage and reward their communities.

Special thanks to Winnie for posting a transaction hash on ournetwork's issue (OurNetwork - https://www.ournetwork.xyz/p/on-257-onchain-culture)
(Thread - https://x.com/winnielaux_/status/1819423759092084842)
Dashboard by - cloudr3n
(https://x.com/cloud_r3n)
Dashboard by cloud_r3n