What is UFC?

The UFC (Ultimate Fighting Championship) is the largest mixed martial arts (MMA) organization in the world. The UFC showcases the best international fighters using a variety of martial arts styles and disciplines.

At the first step, I looking to daily sales count.

• There isn’t any notable trend in daily sales count. We cannot say that the number of sales has increased, nor can we say that it has decreased because cumulative line almost always have a constant slope.
• In most days, the number of sales per day is lower than the total average number of sales.
• Since June 15th, 180K NFT have been sold.
• On average, 1743 NFTs are sold every day.

Then , Let’s looking to unique buyers.

• There isn’t any notable increase or decrease on daily chart.
• Since June 15th, 6.5K unique user bought an UFC NFT.
• On average, around 400 users bought an NFT every day.

After buyers, it is the turn of the sellers.

• There isn’t any notable increase or decrease on daily chart.
• Since June 15th, 15.5K unique user sold an UFC NFT.
• On average, around 700 users sold an NFT every day.

Usually, if the unique sellers are much more than the buyers, shows someone or some group is buying NFT and cleaning market from the sellers. This action usually increases the floor price of NFT.

In the other hand, if the unique buyers are much more than sellers could mean someone or some groups tried to dump the NFT price.

This chart shows us an interesting insight. Almost always the number of sellers is more than buyers so means some people are collecting NFTs from the market. We expect this action to increase the price of UFC NFTs. We will see if this happened or not.

Now, we want look to daily sales volume.

• There are two periods that the daily sales volume was more than on other days.

Jun 22nd - Jul 7th

Aug 18th - 25th

Now, we want look to average UFC NFT price. As I said, since the number of sellers is more than twice the number of buyers, it can be said that for every NFT that is sold, there are 2 buyers competing with each other. This makes us expect the price of UFC NFTs to increase.

• As you can see, the above chart does not show us anything about increase.
• On average, The price of each UFC NFT is 21.45 dollars.

In this part, we calculate the profit of UFC NFT buyers.

I subtract the cost that each user receives from selling NFTs from the cost they paid to buy the same NFTs. These values must then be added together to determine the profit or loss of each user. If the value is smaller than 0, it means that the user has lost, otherwise it is in profit.

• The above charts show, most of the users (42.1%) who bought UFC NFTs so far are at a loss. Also, 49.6% of users made less than 100$ profit.
• While the number of people who are at loss is more than the other categories, fortunately, the amount of losses is not much compared to other categories.

These charts show the relation between NFTs and the number of days held by users.

• The first chart shows as NFT remains in users' hands for more days, its dollar profit decreases. The highest profit has been obtained when the NFT has not been with its buyer even for a full day.

• The second chart shows very few people tend to hold NFTs for long periods of time. More than 7,000 people have sold the NFT they bought without holding it for a single day.

This chart shows the distribution of UFC NFT holders.

• 23.9% of people bought only 1 UFC NFT.
• 12.9% bought 3 or 4 NFT.
• 12.9% bought 2 NFT.

These charts show top UFC NFTs.

The first chart shows the number of times each NFT has been bought and sold.

As you can see, the maximum trade belongs to NFT No. 1494228 with 10 trade.

The second chart shows the trade volume of each NFT.

As you can see, the maximum volume belongs to NFT No. 1585345 with more than 10K dollars.

Conclusion:

• There isn’t any notable trend in daily sales count, and unique buyers/sellers. We cannot say that the number of sales has increased, nor can we say that it has decreased because cumulative line almost always have a constant slope. Also the moving average line is close to total average.
• The sales volume, average sales price and amount of fee collected by marketplace is decreasing. The moving average line has recently fallen.
• Most of the users (42.1%) who bought UFC NFTs so far are at a loss. Also, while the number of people who are at loss is more than the other categories, fortunately, the amount of losses is not much compared to other categories.
• The highest profit has been obtained when the NFT has not been with its buyer even for a full day.
• More than 7,000 people have sold the NFT they bought without holding it for a single day.
• 23.9% of people bought only 1 UFC NFT.

References:

Dapper Labs has inscribed itself on the internet and metaverse as the premier destination for elite sports NFTs. First, the company set the internet ablaze with NBA Top Shot, the officially licensed NBA and WNBA NFTs for sports collectors. Now, the company is recreating the same magic with the UFC in the form of UFC Strike.

fans will be able to own some of the must-see moments in UFC history, in the form of a UFC Strike — short video highlights of the sport’s most memorable fights.

For each sale made on the UFC Strike marketplace, a 5% fee is applied. For example, when a Moment™ NFT listed at $10.00 is sold, the seller will receive $9.50 to their Dapper Balance.

There is no fee for listing and delisting a Moment on the Marketplace.

In all daily charts, blue bar shows daily value, yellow line shows cumulative value, green line shows moving average 30, and red line shows total daily average of each metric.

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• Since June 15th, more than 3.7M dollars spent on UFC NFTs.
• On average, around 36K dollars sold every day.
• The volume of sales is decreasing. The Moving average line has recently fallen.