FIFA Day!
On May 2nd, Algorand announced a technical partnership with Fifa causing the price to move 25%. Over the rest of the week, how did this impact Algorand blockchain activity?
“This announcement is an exciting moment for FIFA, as it officially enters into the world of blockchain and the opportunities this presents across various applications. At FIFA, we must constantly strive to identify and explore the most cutting-edge, sustainable and transparent means of increasing revenues to continue to support global football development. Algorand is clearly a forward looking, innovative partner that can help us achieve these goals.” - FIFA Chief Business Officer Romy Gai.
Introduction:
Algorand's partnership with FIFA is definitely one of the greatest news that could happen in crypto world, and if it wasn't for market's recent situation, if we were middle of a bull run, this could pump ALGO like a rocket. nevertheless, it did really impacted a lot of on-chain performances and prices for ALGO and it's Ecosystem, and in this Analysis I am going to take a deeper look at this impact in various metrics.
Methodology:
I will use 5 criteria to asses the effects that this partnership had on Algorand in the announcement day and few days after that. also i am using data provided by flipsidecrypto to extract these charts and conclusions. Metrics are as follows:
- New Wallet Created (First transaction made on a day)
- Algo Transfers
- Overall Transactions
- Centralized Exchanges Outflow
- Count and Volume of Swaps
Now time to have some Data.
I am assuming here that first transaction of a certain wallet will happen on the same day that it is created. so implementing these concept gives us this significant chart which shows a very sharp spike beginning from May 4th up to May 8th. This can be users that are already familiar with crypto and used this window to Ape-in Algorand.
Transfers are transactions that are transfering Algo only, so we can again see a considerable rise which might be from buying from exchanges, sending to CEXs to take profit, etc.
There is overall increase in engagement with network, whether it be swaps, transfers, mints, votes, etc.
One the most important On-Chain factors id inflow and outflow of CEXs. In our case we can see that more ALGOs are being send from CEXs to ALGO wallets which means they either bought recently or not interested to sell anymore.
And last but not least, we can see a obvious but not outstanding rise in number and volume of ALGO swaps in May 3rd, May 6th and onward. last three days is most probably because of sudden sharp dump of market.
In the end i want to express my opinion of the importance of this partnership. the charts and data I provided above only shows the instant market behavior about the news, but this definitely has long term impact for algorand specially when worldcup begins. imagine if FIFA decides to have NFTs for each Team, enabling the option to bye tickets as NFT, and the pure exposure that the biggest festival of football will bring for algorand. this might be the exact event that finally bring algorand to spotlight and flow in new users from all over the world.