In the last two years, many well-known companies introduced their special digital item collections on the Flow blockchain. One of the most famous ones is NBA Top Shots. Recently, Disney and Mattel joined in and launched new collections on Flow. Disney came up with "Mickey and Friends," while Mattel introduced "Barbie and Boss Beauties," and "Hot Wheels" series.

Because of this, I decided to investigate the creation and selling of these collections. I wanted to find out which big brands did well and if their success could encourage other top brands to do the same on the Flow blockchain.

This analysis has two main parts: the creation of these digital items (known as "mints") and their sales. The minting dates for these collections varied, but I displayed all the activities in the same chart. Additionally, it's worth noting that the secondary sales of "Mickey and Friends" haven't started yet.

Let's start by reviewing the performance of Big brands like Disney and Mattel in their launches. The revenue here is calculated based on mint volume. I couldn't find the royalty percentage for their secondary sales. So I consider their mint volume as revenue. In the next tabs, we will examine mint and sales activities per collection.

To begin, let's evaluate how well major companies like Disney and Mattel have performed in their launches. I've calculated their revenue based on the volume of digital items they've created (minted). Since I couldn't find information on the royalty percentages for their secondary sales, I've considered the mint volume as their revenue. In the following tabs, we'll delve into the details of minting and sales activities for each collection.

One promising aspect for other major brands to consider is that, as things stand now, Disney and Mattel have collectively earned nearly $4 million. This revenue clearly covers their costs. Moreover, these two brands have attracted nearly 17,000 users who have minted over 100,000 digital items. If they can integrate the usage of their collections with their brands, such as offering discounts or special events, they may very well be able to draw in more users and generate more excitement around their collections.