Introduction

Flow is a blockchain platform that originally was designed for gaming purposes, but has expanded since its launch in 2020. The flow blockchain enables fast, low-cost transactions and supports smart contracts. Currently the most popular uses for flow are their NFT marketplaces, and currently NFT All day is one of the top NFT collections on Flow.

🏈 NFL ALL DAY

NFL ALL DAY if a NFT project running on the flow blockchain. Each NFT in the collection is a highlights with authentic video called Moments, officially licensed by the NFL. Each Moment is part of a tier that shows people how rare it is.

• Ocasionally NFT packs are released that can be oppened to receive a pre-ditirmend number of NFL ALL DAY NFTs.
• Most moments have betweeen 1000 and 10,000 NFTs of it.

Check out their website here:

What are Playbook challenges?

Playbook challenges are NFL all day challenges that reward collectors for holding moments if players who outperform in an upcoming game. The people who complete these challenges receive yards that can be used to get NFL ALL Day packs. Here is an example of a challenge __

Thursday Night Challenge - Sept 8

Monday Night Football - Sept 12th

Observations

• There was increased buying of Challenge NFTs before the game and a large spike of buying during the game
• One the Challenge ended the price and sales acitive of the challenge NFTs dropped off dramatically
• of the ~7,000 challenge NFTs about 1,000 of them were flipped in 3 day time period examined
• The median price of the of Challenge NFTs where about 32% lower than their price they were leading up to and during the contest

Observations

• There was increased buying of Challenge NFTs before the games and a large spike of buying during the game
• One the Challenge ended the price and sales acitive of the challenge NFTs dropped off dramatically
• of the ~1,800 challenge NFTs about 400 of them were flipped in 3 day time period examined
• The median price of the of Challenge NFTs where about 18.1% lower than their price they were leading up to and during the contest

s

Thursday Night Challenge - Sept. 22

Observations

• There was increased buying of Challenge NFTs before the games and a large spike of buying during the game
• One the Challenge ended the price and sales acitive of the challenge NFTs dropped off
• of the ~1,200 challenge NFTs about 350 of them were flipped in 3 day time period examined
• The median price of the of Challenge NFTs where about 58.1% lower than their price they were leading up to and during the contest

Thursday Night Challenge - Sept. 29

Observations

• There was increased buying of Challenge NFTs before the games and a large spike of buying during the game
• One the Challenge ended the price and sales acitive of the challenge NFTs dropped off
• of the ~2,600 challenge NFTs about 400 of them were flipped in 3 day time period examined
• The median price of the of Challenge NFTs where about 52.1% lower than their price they were leading up to and during the contest

Pack EV

EV per pack type

• 1 Star: $28
• 2 Star $48 - $56
• 3 Star $60 - $164
• 4 Star $60 - $164 (higher odds of being closer to higher end of the range than 3 star)
• 5 Star $164 - $1,961

Game plan

In this dashboard we are looking to answer the following questions about Playbook chllenges

• When challenges drop, are people buying up moments before the games start? or are they buying throughout games based on performance?
• Are people buying up supplies during games for moments in the challenges and then flipping? Or is it just people trying to complete the weekly challenges?
• How hard are the moments floor crashing after the challenges complete?
• What is the average value of the reward packs? (one through five-star packs) - what is the max a user should spend on moments in the marketplace to get +EV on the pack rewards?

Methodology

In this dashboard we will look at the sales activity of NFTs needed for a playbook challenge from 1 day before to 1 day after the challenge of 4 diffrent challenges . We are looking to see what effect the challenge has on the sales of the NFTs involved in the contest. 

Data

The data for this dashboard comes from the flow.core.ez_nft_sales and flow.core.dim_allday_metadata tables of Flipside’s database

Sections

1. Thursday Night Challenge - Sept 8
2. Monday Night Football - Sept 12th
3. Thursday Night Challenge - Sept. 22
4. Thursday Night Challenge - Sept. 29
5. Pack EV

Conclusion

• When challenges drop, are people buying up moments before the games start? or are they buying throughout games based on performance?
  • people start buying the NFTs that are required for the challenge leading up to the game. When the the game happens and the exact NFTs need are revealed and there is a spike in buying activity and prices of these NFTs
• Are people buying up supplies during games for moments in the challenges and then flipping? Or is it just people trying to complete the weekly challenges?
  • In each challenge we looked into between 10% - 25% of the NFTs sold were flipped in the 3 day time period surrounding the challenge
• How hard are the moments floor crashing after the challenges complete?
  • The price of the NFTs dropped between 18% and 58% directly after the end of the challenge
• What is the average value of the reward packs? (one through five-star packs) - what is the max a user should spend on moments in the marketplace to get +EV on the pack rewards?'
  • Ev per pack
    • 1 Star: $28
    • 2 Star $48 - $56
    • 3 Star $60 - $164
    • 4 Star $60 - $164 (higher odds of being closer to higher end of the range than 3 star)
    • 5 Star $164 - $1,961