Graphic Description

Description of the Three Heatmaps

The provided heatmaps offer a dual perspective analysis of user engagement with the Drift protocol as of November, 2023, each focusing on different metrics: notional values and engagement percentages. Both heatmaps categorize user activity by cohorts based on the first month of usage. The X-axis represents the timeline from November 2022 to November 19th 2023, delineating the progression of months. The Y-axis categorizes users into cohorts according to the month they first utilized the protocol, spanning the same period.

Heatmap of Notional Values

The first heatmap displays the notional values of user engagement. Each cell shows the total value of transactions or interactions by the active wallets from a specific cohort in a given month. Similar to the first heatmap, a color gradient is used where lighter colors signify lower notional values, and darker colors indicate higher values.

Heatmap of Engagement Percentages

The seccond heatmap visualizes the percentage of active wallets from each cohort that engaged with the protocol in a given month. The color gradient, ranging from light to dark, illustrates the engagement level—lighter colors indicate lower engagement percentages, while darker shades represent higher engagement rates.

Monthly Cohort Activity Heatmap

The third heatmap presents the monthly activity rates of distinct user cohorts. Each cohort represents a group of users based on their initial engagement period with the protocol. The graph illustrates the percentage of users in each cohort who were active in any given month. This visualization aids in understanding the long-term engagement patterns of different cohorts over time.

Drift v2 Metrics