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Uniswap has experienced consistent growth in acquiring new wallets over the past year, with a notable increase in the number of new users on the Binance Smart Chain (BSC) from March to June 2023.
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May 2023 witnessed the highest influx of new users across all blockchains, with Ethereum leading the way.
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Over the past year, approximately 4.8 million new wallets have been observed on Uniswap, with the majority of these users joining through the Ethereum network.
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Monthly transactions from new users have consistently increased over time, with the peak transaction volume occurring in May 2023.
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The average number of transactions per new user has also been on the rise, indicating that new users are becoming more actively engaged with Uniswap over time.
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Retention rates for new users generally decline over time, with a significant drop after the first month. However, the January 2023 cohort exhibits a higher retention rate in the fourth month compared to earlier cohorts, suggesting improved user engagement or enhanced product features.
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Despite the growing number of new users, the product may be facing challenges in retaining users, as evidenced by a slight decline in retention percentages across all cohorts.
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The peak in the average number of transactions per new user in May 2023 suggests that this particular cohort was highly active. Possible factors contributing to this include the Memecoin craze or the introduction of new apps on Uniswap.