Introduction:
The NFT Marketplace Analytics Dashboard is a comprehensive analytical tool designed to help users observe and analyze user activity trends and NFT market performance over various time periods. Leveraging data from NFT transactions, this dashboard provides insights into areas such as user activity levels, weekly growth trends, top sales, and the identification of active and new users. The primary aim of this dashboard is to deliver accurate and actionable insights to support strategic decision-making and optimize performance in NFT marketplaces.

Objective:
The main objective of this dashboard is to provide valuable and comprehensible information about the status of the NFT market within a specified time frame. This information empowers users to:

• Analyze which collections and transactions have the highest levels of activity and engagement among users.

• Track the growth rate of active users over time to identify market trends and changes.

• Examine the NFT market in terms of user activity and sales on daily, weekly, and collection-specific levels, enabling better investment, marketing, and business strategy decisions.

• Assess which new users and returning users are continuing their activity, offering actionable insights for attracting and retaining more customers.

This dashboard is especially useful for individuals engaged in the NFT market, including sellers, buyers, and analysts. It serves as an essential tool for gaining a deeper understanding of ongoing trends and making informed decisions effectively.