Starbucks NFT Onchain Profiling

Most NFT activity for Starbucks Odyssey Loyalty program occurs off-chain via Nifty Gateway. However, there is a small but significant secondary market for buying, selling, and transferring these NFTs. This dashboard walks through a couple of methods for understanding the scale of those activities, and profiling of those on-chain holders.

Purchasers, Transferrers, and the Applications they Use

First we identify the addresses that have purchased or otherwise acquired on-chain Odyssey NFTs

Then we can look at the exchanges and other on-chain protocols those addresses have engaged in since they first acquired those NFTs

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Starbucks NFT Onchain Profiling

Purchasers, Transferrers, and the Applications they Use