Summary of Findings

New Wallet Acquisition by Uniswap has been constantly increasing over the past 1 year.
Highest number of new users were seen in April 2023. Mainly due to the start of Memecoin craze with $PEPE
Around 1.8M New Wallets have been seen on Uniswap in the past 1 year.
About 55% of all Uniswap users fall under the "Investor" persona meaning they transact in low frequency but do high value transactions (>$5000).
Top 3 tokens that new users accessed the Uniswap Dapp to swap to were WETH, USDC and USDT.
Trending tokens like HEX and PEPE were among the top 5 most popular tokens swapped to.
New users who accessed Uniswap had their liquidity mostly in WETH. Followed by USDC and USDT and DAI.
While Ethereum has the highest user count, all three blockchains are showing a growing trend in new users joining Uniswap. However, the growth rate varies, with Ethereum leading, followed by Polygon and Optimism. The observed spikes in new user counts suggest external factors may be influencing users' decision to join Uniswap on a particular blockchain.
Monthly transactions from new users grew over time constantly with a total of over 26M transactions in the past 1 year with the highest transaction volume coming in April 2023.
Average transactions per new user is also seen increasing.
A total of 239 Arbitrage bots were operating throughout the past 1 year.
The longest active arbitrage bot was active for 19 days with over 10k transactions and the bot with highest transaction count (74k) was active for just 2 days.
We'll specifically analyse the month of April 2023 as we see a spike in new users. Daily Charts suggest that there was an increase in trend of new and existing users from April 14th, 2023. This observation perfectly coincides with their App launch on apple store. Twitter Announcement
Additionally, the viral memecoin $PEPE also launched on April 16th, hence we see an increased number of new wallets since April 16th. More info about the memecoin craze can be found here

Uniswap New User Matrix: Onboarding, Activity and Retention