Summary of Findings

New Wallet Acquisition by Uniswap has been consistently increasing over the past year, with a significant surge in the number of new users on the Binance Smart Chain (BSC) from March to June 2023.
The highest number of new users was seen in May 2023 across all blockchains, with Ethereum leading the pack.
Around 4.8M New Wallets have been seen on Uniswap in the past year, with the majority of these users joining via the Ethereum network.
While Ethereum has the highest user count, all four blockchains (Ethereum, BSC, Optimism, and Polygon) are showing a growing trend in new users joining Uniswap. However, the growth rate varies, with Ethereum leading, followed by BSC, Polygon, and Optimism.
Monthly transactions from new users grew over time constantly with the highest transaction volume coming in May 2023.
Average transactions per new user have also been seen increasing, suggesting that new users are becoming more engaged with Uniswap over time.
Retention rates for new users tend to decrease over time, with a significant drop-off after the first month. However, the January 2023 cohort shows a higher retention rate in the fourth month compared to earlier cohorts, suggesting improved user engagement or product features.
Despite the increasing number of new users, the product might be struggling with user retention as indicated by the slight decrease in retention percentages diagonally across all cohorts.
The peak in the average number of transactions per new user in May 2023 suggests that this cohort of new users was particularly active. This could be due to a variety of factors, such as Memecoin craze, or the introduction of new app on Uniswap.
The decrease in the average number of transactions per new user in June 2023 could suggest that this cohort of new users was less active than the previous month's cohort. This could be due to changes in market conditions, and the drop in interest for the memecoins.

🦄 Uniswap NEW Users: Onboarding, Activity and Retention